Regal Switches to Pepsi and Sparks Social Media Backlash

The announcement that Regal Cinemas is switching from Coke to Pepsi has not gone down well with most people on social media. The announcement came after a flirty Twitter campaign between the official @RegalMovies and @Pepsi accounts, proclaiming their mutual…

Daily Cinema Digest – Wednesday 27 May 2015

  74 of Canada’s Cineplex cinemas will screen the season finale of HBO’s “Game of Thrones” on Sunday 14 June. “Last year, the season four finale was screened in 29 theatres, with more than 11,000 tickets snatched up within days.”…

UK Cinemas Are High Profile Targets For Anti-Sugar Campaigns

Having looked at challenges facing United States exhibitors relating to carbonated sugar beverages (Cinema’s Dangerous Addiction to Sodas), it is now time to examine the situation in the United Kingdom. The issue has come to the forefront with an article…

Rural Theatre Hopes Pepsi Can Help Fund Digital Conversion

It’s no secret that digital cinema equipment is expensive. Converting a single auditorium in a multiplex can cost more than USD $80,000. The cost is so high that movie studios are subsidizing conversions through virtual print fees (VPF). But for…

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