While Secret Cinema has been getting lots of publicity, it is only now that there is recognition for Experience Cinema, which hosted 280 sold-out Rooftop Film Club events in London this summer, as well as 70 drive-in screenings and now also…
A study by Google called “Behind the Box Office: What Influences the Films We See” has found that trailers are by far the biggest determinant of what movies moviegoers chose. While the study come out in favour of YouTube, the infographics…
USA (NY) – National CineMedia has announced the details of its partnership with Shazam, to create audio-embedded links in its adverts for enhanced content. There are further partnerships with Disney’s Maker Studios and Idea United. National CineMedia revealed intriguing partnerships with…
Apparently the opening of a new multiplex is big news in Tucson, Arizona. Just ask Kent Edwards, a managing partner in Tower Theatres, a new independently owned 12 screen multiplex that opened at Arizona Pavilions in Marana on December 7th….