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  • Culture

IMAX Gives AMC 100 Digital 3D Projectors For Free

Imax and AMC really, really REALLY like each other in a digital-3D-biggest-deal-EVER kind of way. Yes, it is big. In fact, the news is so big that nobody at Imax has recovered from its impact sufficiently to post a press release on its corporate page yet. But there is plenty of coverage on the trade…

Q: Which 3D technology is best? A: Dolby’s!

All stereoscopic cinema technologies are not created equal, or rather, the presentations are not identical. But it is not just, say, the size difference between, say Imax and a RealD presentation that is noticeable, but even differences between different types of digital 3D presentations stand out (…

When d-cinema leaves audinces in the dark

You are not a frequent film goer if you have not sat through at least one instance of a 35mm reel breaking and the projectionist (or the kid who sold you the popcorn) taking forever to fix it. I once waited 45 minutes to get to see the last underwhelming five minutes of ‘Mission toRead More

Beowulf Spells Bad News For Digital 3D Business

‘Beowulf’, the first ‘grown-up’ digital 3D release, is out and while it conquered the box office and heaps were praised on the 3D animation, the underlying numbers spell bad news for digital 3D. There’s been an avalanche of press releases, news, announcements and commen…

RealD puts digital 3D on really big screens

There is only one place you won’t be able to watch ‘Beowulf‘ in 3D this weekend and that is at a really big conventional cinema screens. That is because stereoscopic cinema technology is ‘light eater’, which means that if you want to watch it on something larger than a…

IMAX vs. RealD Beowulf 3D smackdown at Regal

An epic battle is brewing at Regal Cinemas this month, with ‘Beowulf‘ going up against itself in on both IMAX analogue 3D and RealD‘s digital 3D systems. According to the Regal press release there is even two different names for the movie experience, depending on which one you opt…

IMAX goes for digital cinema and 3D in 4K

Large format (LF) exhibitor IMAX is slowly pulling the curtains back on its long-gestating plans for digital cinema and how to hang on to the 3D cinema market segment, just as digital 3D is about to go mainstream with ‘Beowulf‘. Few people remember that IMAX was once going to conquer the…

Odeon/UCI Inks Deal with Real D for 500 3D Screens

During a presentation at ShowEast on Wednesday to demonstrate their industry leading 3D digital cinema technology, Real D announced that it had reached an agreement with Odeon/UCI, the largest exhibitor in the United Kingdom, to install upwards of 500 3D digital screens. The 3D systems will be deplo…

Challengers to take on RealD’s 3D dominance

As the digital 3D release of ‘Beowulf‘ gathers steam, challengers see it as the right time to challenge the hegemony of RealD when it comes to providing in-cinema stereoscopic solutions. A Marcus Theatres in Wisconsin is one of the first ones to install the Dolby 3D system, though intere…

Paramount Signs Up To Arts Alliance’s VPF Deal

Paramount has become the third Hollywood studio to sign on to the European VPF plan proposed by Arts Alliance Media. The press release comes just in time for ShowEast. From the press release we learn that: AAM is the only studio-backed digital cinema integrator in Europe. In June 2007, AAM signed Eu…
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