Q: Which 3D technology is best? A: Dolby’s!

By | December 6, 2007 6:19 am PDT

All stereoscopic cinema technologies are not created equal, or rather, the presentations are not identical. But it is not just, say, the size difference between, say Imax and a RealD presentation that is noticeable, but even differences between different types of digital 3D presentations stand out (if you pardon the pun). cNet’s Stephen Shankland (NB: NOT the man in the picture above – that’s scary looking CrunchGear Guy sporting Dolby 3D specs) sat through three of the four different types of 3D cinema solutions available commercially today (NuVision/XpanD‘s active glasses screenings appear not to have been available to him in the US).

It turns out that it was not so much an apples, apples and oranges as Granny Smith, Golden Delicious and clementines type of experience. It is worth reading the whole article (Who shows the best view of 3D ‘Beowulf’?) for many interesting insights. For those who want to cut to the chase (and missed the headline of this item), the winner was the newest kid on the stereoscopic technology block:

Based on watching the movie start to finish three times, the 3D winner is Dolby 3D–and not just by a nose.

Dolby’s technology gave a sharp image that showed every beard bristle, the colors were relatively rich, flicker from moving objects was nonexistent, but most significantly, the sense of depth was strong. Even the subtle differences between a character’s facial features were perceptible, and group shots with a host of characters showed as true depth, not as a number of gradually more distant two-dimensional layers. I was truly impressed.

Now there are several things t be said about this comparison. The first is that it was a ‘comparison’ and not a ‘test’, let alone a ‘shoot out’. I cannot voucher for Mr Shankland’s vision, but chances are that he is not what Hollywood considers a pair of ‘Golden Eyes’. He is a knowledgeable and perceptive writer. So while I don’t doubt his judgment – and not having seen ‘Beowulf’ in ANY 3D form I’m in even less of a position to comment – it is important to remember that this was not a controlled experiment but an assessment of the average viewer’s experience.

As such, it is in some ways more important than a test in the old Pacific Theater that was the ETC’s Digital Cinema Lab. The writer says as much himself, so with all these caveats in mind it is interesting to dig deeper into his findings. The first is that artistic interventions have obviously been made in calibrating the 3D experience, particularly between Imax and digital 3D. This is an area that is just beginning to be understood and discussed Disney’s Howard Lukk has given several excellent presentations on this, talking about the ‘plane’ of the stereoscopic image.

Imax is ‘in your face’, whereas RealD is more the type of 3D that has been described as ‘surround sound for your eyes’, ‘box’ or ‘Doll House’ type of stereoscopics. Yet Dolby appears to have won out on the strength of the three ‘C’s (coherence, colour, clarity). This is surprising to industry observers, as the colour separation that underpins the Dolby (it was licensed from Germany’s Infitec) was long thought to cause it problems with accurate colour separation. Now the talk is instead that the struggle is to make the glasses that employ 16 or more layers of colour-separating film, cheap enough to manufacture in volume to compete with the disposable RealD circular polarized glasses.

Ultimately ‘Beowulf’ is not the best films to judge the merits of all three technologies (or even four or five, if you add active glasses and the Korean system under development) because it is CG-animation and mostly takes places in dark and dim caves, so the light-loss that all 3D systems suffer is masked. But this article is not just the first but a very, very good comparison that will hopefully stimulate more discussion and research around the subject.

Patrick von Sychowski
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Patrick von Sychowski

Patrick was a Senior Analyst at Screen Digest, went on to launch the digital cinema operations of Unique and Deluxe Europe, then digitised Bollywood at Adlabs/RMW, and now writes, consults and appears on panels about cinema all over the world.
Patrick von Sychowski
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