Are Movies Getting Longer?

Are movies getting longer? Stephen Follows crunches the numbers and analyses which genres, what directors and whether films are really do stretch on forever. …

Movio Knows What Women Want (in Cinema)

Movio is the data analytics company that understands movie going pattern based on analysis of vast amounts of cinema data. This is what they found for an under-served audience. …

The Force of Dolby Cinema

CJ Flynn goes behind the scenes at the AMC Dolby Cinema in Burbank to bring us his unparalleled analysis of the next generation movie-going experience….

How Sustainable Is The Chinese Cinema Market?

In 2011 the average ticket price in China was CNY ¥ (USD $5.62) but by 2015 this had fallen to nearly CNY ¥35 (USD $5.32) despite the growth of Imax and premium screens and the increase in cinema ticket prices…

Fathom Events and US Cinemas Find the Faith(ful)

One if the fastest growing genres of event cinema (a.k.a. alternative content) is the uniquely US-focused rise of faith-based events in cinemas. Fathom Events has been a driving force behind this, with three faith-based events this past autumn. Fathom attributes its…