A week after Regal announced that it plans to convert 25% of its screens to luxury seating, AMC has provided details about its plans for reseating. While the Chinese-owned exhibitor is not committing to a particular screen percentage target, the…
I awoke on Monday morning to a notification on my iPhone related to “Big Hero 6“. The latest animated release from Walt Disney Pictures had just topped the box office in North America during its debut weekend, fending off Warner…
Don’t go short on AMC! If you only read one cinema-related article this week (other than one of ours) make it this one. Heck, forward or print it out and give it to your colleagues. This is one of the…
Two marketing emails from large cinema chains appeared in my inbox during the month of September both of which proved effective, at least for me. Rather than quickly scan them before relegating them to the trash bin, I actually took…
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