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FilmFrog Marketing

FilmFrog Jumps at Chance to Help Cinemas Market During Reopening

Never has there been a time where an effective marketing strategy will be a more important asset to cinema exhibitors, as movie theatres reopen their doors the world over. Yes, there’s a keen desire to come back to the movies from customers themselves post-pandemic, but clear communication is crucia…

Webinar: Helping Independent Cinemas Make the Most of Their Digital Marketing – Local Radio and the Digital Ad Exchange

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Radio is a medium…
#Alive

The First Post-COVID Blockbuster Hit Isn’t a Hollywood Film

With cinemas re-opening all over the world, but major Hollywood tentpoles either repeatedly postponed or going straight-to-VoD, returning moviegoers have had to make do with holdover titles (“1917,” “Little Women”) and older re-releases (“Jaws” and “Jurassic…

Webinar: Helping Independent Cinemas Optimise Their Digital Marketing – Affordable Ways to Set Up a Virtual Cinema

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. One of the more in…

Worried About Face Masks in Cinemas? Ask About HVAC Instead

As cinemas re-open, people have been understandably concerned about the issue of wearing masks within cinema interiors. But are we missing a bigger factor in potential transmission of the Coronavirus, that is the HVAC or heating, ventilation and air conditioning systems that pump and often re-circul…

Webinar: Helping Independent Cinemas Make the Most of Their Digital Marketing – Optimising Twitter

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Twitter is differe…

Webinar: Helping Independent Cinemas Optimise Their Digital Marketing – Social Media Content Creation

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Facebook and Insta…

Post Pandemic Technologies: How to Keep Moviegoers (and Staff) Safe

This is a 15 minute presentation I gave on the 18th of June at the virtual CineEurope conference, discussing how cinema operator can use technologies to keep audiences and their staff safe form the Coronavirus, which we are sharing here for the benefit of everybody. There are a lot of different tech…
The Problems Facing North American Movie Theatres After They Reopen

The Problems Facing North American Movie Theatres After They Reopen

Exhibitors are dying to reopen movie theatres. Studios are dying to release blockbuster films. But will fans be ready to risk dying to see them? That’s the dilemma facing our industry in what could be a cruel summer of dashed hopes and unrealistic expectations. We’ll discuss the new normal and the c…

Distributors Open Up Film Archives for Re-Opening UK Cinemas

In a sign of support and solidarity across both UK and US distributors, the Film Distributors’ Association (FDA) today announced “Relaunching Cinema: Content For Recovery”, designed to provide UK exhibitors an easily accessible and navigable list of films (PDF link) to play on their screens in the c…
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