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NEWS

Global Box Office Reboot

Horror and Family Films Help Reboot Global Box Office

Global data kindly provided by Comscore. This week’s box office – focusing on the first two weeks of July – was widely varied as the pandemic continues to allow some little pigs to go to market while making other little pigs stay home. While we’re all waiting on new releases such as…

Webinar: Helping Independent Cinemas Make the Most of Their Digital Marketing – Local PR

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. PR is one of the m…

Fragmentation Hampers German Cinema Reopenings

In Germany, most cinemas have opened their doors again after the three-month COVID-19 lockdown. “The dates for the reopening have been set,” says Christine Berg, Chairperson of the Hauptverband Deutscher Filmtheater (HDF). “Unlike other European countries, it was not possible to set a coordinated re…

FilmFrog Jumps at Chance to Help Cinemas Market During Reopening

Never has there been a time where an effective marketing strategy will be a more important asset to cinema exhibitors, as movie theatres reopen their doors the world over. Yes, there’s a keen desire to come back to the movies from customers themselves post-pandemic, but clear communication is crucia…

Webinar: Helping Independent Cinemas Make the Most of Their Digital Marketing – Local Radio and the Digital Ad Exchange

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Radio is a medium…

#Alive

The First Post-COVID Blockbuster Hit Isn’t a Hollywood Film

With cinemas re-opening all over the world, but major Hollywood tentpoles either repeatedly postponed or going straight-to-VoD, returning moviegoers have had to make do with holdover titles (“1917,” “Little Women”) and older re-releases (“Jaws” and “Jurassic…

Webinar: Helping Independent Cinemas Optimise Their Digital Marketing – Affordable Ways to Set Up a Virtual Cinema

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. One of the more in…

Worried About Face Masks in Cinemas? Ask About HVAC Instead

As cinemas re-open, people have been understandably concerned about the issue of wearing masks within cinema interiors. But are we missing a bigger factor in potential transmission of the Coronavirus, that is the HVAC or heating, ventilation and air conditioning systems that pump and often re-circul…

Webinar: Helping Independent Cinemas Make the Most of Their Digital Marketing – Optimising Twitter

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Twitter is differe…

Webinar: Helping Independent Cinemas Optimise Their Digital Marketing – Social Media Content Creation

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Facebook and Insta…