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Wrong Guardians film screening

Daily Cinema Digest – Monday 4 August 2014

Guardian of the Galaxy earned around USD $94 million in the US alone this weekend. But thanks to the wonders of digital (cinema) technology, one set of cinema goers were in for a big surprise when the Regal cinema started projecting a different Guardian film. Confusing Rise of the Guardians with Gua…

Secret Cinema

Daily Cinema Digest – Friday 1 August 2014

Great Scott, they did it in the end! Secret Cinema’s delayed Back to the Future event went off yesterday without a problem. The company’s founder had a few words of contrition before the start of the film, as reported in The Guardian. “I was always confident we would pull this off,…

How Do You Make Marketing Movies Via Social Media Sexy? Ask Beyonce

http://instagram.com/p/qp2Maivw5b This is one of those “in case you missed it” posts. We have previously written about the use of social media in the marketing of movies and television. Yet, I can’t recall ever detailing the use of social media to promote the upcoming release of ma…

Inox Sathyam

Daily Cinema Digest – Thursday 31 July 2014

India’s No. 2 cinema chain Inox is acquiring its smaller rival Sathyam for INR 1.82 billion (USD $30m), in a deal that harbingers further multiplex consolidation. Understandably there is a lot of coverage in Indian media, but by far the best article on the subject is Patrick Frater in Variety;…

ADA headline

Daily Cinema Digest – Wednesday 30 July 2014

Guidelines have now been published for what American cinema need to do to comply with disabilities and access regulation, or, ‘Notice of Proposed Rulemaking Under Title III of the ADA to Require Movie Theaters to Provide Closed Movie Captioning and Audio Description’. This is a major hot…

Simons IMAX Theatre

Giving the Simons IMAX Theatre at the New England Aquarium a Closer Look

Those of you who follow me on Twitter, Facebook or Instagram are probably aware I’ve been in New England over the past two weeks. (Thus the lack of posts from me). Specifically, I was in Boston. While there I stumbled upon the Matthew and Marcia Simons IMAX Theatre at the New England Aquarium.…

BTTF tickets Secret Cinema

Daily Cinema Digest – Tuesday 29 July 2014

The cancellation of the opening week of Secret Cinema’s ambitious Back to the Future event has spilled over from the trades into mainstream press. Though not the first cancellation (both Brazil and its Australian opening were delayed) this is bigger and potentially much more damaging given the…

Transformers Imax or 4K

Daily Cinema Digest – Friday 25 July 2014

Much has been made of the success of Transformers 4 in China (biggest hit of all time, etc. etc.). But at the risk of coming across all Cassandra, it should be noted that before Transformers 4 and the local hit Tiny Times 3 lit up the mainland box office, the outlook for China’s cinemas wasRea…

Sex Tape header

Daily Cinema Digest – Thursday 24 July 2014

The summer isn’t over but already it seems that last rites and post-mortem are being performed on what has been a disappointing box office season, at least in the US. Thank goodness there is China and other emerging markets to cheer up Hollywood, though this is cold comfort for US-based exhibi…

Daily Cinema Digest – Wednesday 23 July 2014

Poland – An interesting cross-promotion movie pass and subscription pass for satellite and cinema consumption of movies. Polish satellite platform nc+ introduces a special offer for its subscribers who are cinema lovers. It offers a card Multikino Unlimited, which allows viewing films without…