Distribution Archives - Page 26 of 31 - Celluloid Junkie

NEWS

China, Japan and South Korea

Homegrown Movies Help Asian Box Office Surge To Record Levels

I wonder if senior management at the big three Detroit automakers during the late 1970s and early 1980s experienced the same sense of pending anxiety that many Hollywood studio executives must presently feel. You see, as the media and certain members of the industry spent this past summer lamenting…

Viral Video Marketing Campaign Builds Awareness For “Carrie” Remake

[youtube width=”580″ height=”435″]http://www.youtube.com/watch?v=VlOxlSOr3_M[/youtube] One movie marketing trend that has proven most effective over the past several years is the use of viral videos. These short videos are crafted to promote and build awareness of a specific…

Regal Cloudy With A Chance of Meatballs Download Promotion

Exhibitor Loyalty Programs Are Now Offering Free Digital Downloads

Two marketing emails from large cinema chains appeared in my inbox during the month of September both of which proved effective, at least for me. Rather than quickly scan them before relegating them to the trash bin, I actually took the rare step of following their calls to action. Maybe you’r…

Honest Trailers Use Satire To Lampoon Blockbuster Movie Trailers

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=I2cS5Fv5xIQ[/youtube] Earlier this year the National Association of Theatre Owners entered discussions with studios over the trailers being used to promote upcoming releases. Cinema operators were requesting th…

Google's Comparison of 2012 Box Office Index and Film-Related Search Index

Dissecting Google’s Box Office Prediction Study

Predicting box office receipts for a motion picture release, whether for opening weekend or an entire theatrical run, is anything but an exact science. Leave it to the good folks at Google, those lords of the algorithm, to rely on math rather than fuzzy logic when coming up with a better formula for…

New Yorker Movie Franchise Profitability Infographic

New Yorker Magazine Measures Movie Franchise Profitability

Take a look at the release schedule this summer and you might begin to notice a trend; “Hangover III”, “Iron Man 3”, “Star Trek Into Darkness”, “Monsters University”, “Grown Ups 2”, “Despicable Me 2” “RED 2”, etc. Th…

New York Times Lincoln Trailer Timeline

New York Times and NPR Dissect Movie Trailers

As part of their coverage of this year’s Academy Awards, the New York Times has published an interesting (and technologically slick) interactive graphic that details how scenes from a film are used in their accompanying trailers. The Times examines five of the nine Oscar nominees for Best Pict…

Industry Trust Deploys “Battleship” In U.K. Anti-Piracy Campaign

[youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=k0QRoGozJlg[/youtube] Universal Pictures has teamed up with the trade group Industry Trust for Intellectual Property Awareness in the United Kingdom to produce an anti-piracy advertisement which incorporates foo…

Movie Tickets

NATO Reports Declining Ticket Prices

In Technorati Media’s “State of the Blogosphere 2011” report it is noted that the number one influencer of bloggers, whether professionals or hobbyists, is other blogs. Over 60% of all bloggers surveyed say they look to other blogs to find topics and subjects to write about. All th…

Universal Cancels “Tower Heist” Premium-VOD Test

[/caption] Well that didn’t take long. Facing stiff opposition from exhibitors Universal Pictures has decided to scrap its plan of releasing “Tower Heist” on premium-video-on-demand three weeks after its November 4th release. The move comes a week after the studio originally announced its inte…