The Panoramic 270-Degree Cinematic Format will Debut its 200 th Location at the Regal Marq*E in Houston, Texas
CJ 4DPLEX and Regal announced today that they will open the 200th global ScreenX theatre on February 13 in Houston, Texas. The premium, panoramic, 270-degree cinema experience now has a global footprint in 16 countries with 17 locations now in North America.
The new ScreenX auditorium is located at the Regal Marq*E theatre at 7620 Katy Freeway in Houston, Texas. This location brings the current Regal ScreenX count to 12 and is also home to the immersive, multi-sensory film format, 4DX, which opened last month in January. The latest ScreenX opening is part of the previously announced major expansion plan with the Cineworld Group, the parent company of Regal.
ScreenX is the world’s first multi-projection theater technology used within a theatre setting, marking it as the most visually immersive theater experience of CJ 4DPLEX. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree viewing experience.
“This installation is very special to us as it marks a new global threshold for ScreenX,” said JongRyul Kim, CEO of CJ 4DPLEX. “This is another big step in the global expansion of our immersive theater experience and we hope to continue to reach new markets so more people can experience ScreenX.”
“We are truly excited to bring ScreenX to our Regal Marq*E location in Houston, Texas and in doing so be a part of ScreenX’s historic 200th opening,” said Ken Thewes, CMO at Regal. “We’re always looking for innovative technologies to engage our audiences and ScreenX offers a new level of excitement for our guests to experience movies in an incredible immersive new way.”
Regal, a subsidiary of the Cineworld Group, operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,219 screens in 551 theatres in 43 states along with Guam, Saipan, American Samoa and the District of Columbia as of January 27, 2019. We believe that the size, reach and quality of the Company’s theatre circuit provides its patrons with a convenient and enjoyable movie-going experience. We are committed to being ‘The Best Place to Watch a Movie!’
Additional information is available on the Company’s website at www.REGmovies.com.
About CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created immersive film technologies for theaters worldwide that include ‘4DX’, ‘ScreenX’ and ‘4DX with ScreenX’ for consumers to experience films in ways that were never before possible.
4DX provides moviegoers with an immersive, multi-sensory experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. More than 610 Hollywood and local titles have been screened in 4DX. To date, more than 71,000 4DX seats operate in 616 auditoriums, spanning 62 countries.
ScreenX is the world’s first multi-projection theater technology used within a theatre setting, marking it as the most visually immersive theater experience of CJ 4DPLEX. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree viewing experience. To date, ScreenX has been installed in 200 screens around the world, including 87 screens in South Korea; 66 screens in China; 16 in the United States; 8 in England; 4 in Turkey; 4 in Japan; 3 in Switzerland; 2 in France; 2 in Vietnam and 1 in Spain, Hungary, UAE, Kuwait, Thailand, Indonesia, Israel and Canada.