The screen technology will be used in Wanda’s premium auditoriums as well as select cinemas throughout China.
Beijing & Los Angeles (December 10, 2018) – Marking the most significant and wide-reaching purchase agreement yet for the RealD Ultimate Screen by a single circuit, global 3D and visual technology company RealD Inc. and Wanda Cinema Line Corporation announced today that Wanda will install no less than 100 RealD Ultimate Screens in their theaters during the next two years across China.
Most of the 100 RealD Ultimate Screens will be installed in Wanda Cinema Line’s premium cinemas. The first auditoriums to equip RealD Ultimate Screens will be the Wanda Cinema Beijing Tongzhou Branch, Beijing CBD Branch, Beijing Tiantongyuan Branch and Wanda Nantong Branch. The four screens are scheduled to be installed by the end of March 2019. Meanwhile, RealD will work with Wanda Cinema Line subsidiary Wanda Cinema Technology Service Company on post-sale maintenance and services for RealD Ultimate Screens.
The deal continues RealD and Wanda Cinema Line’s successful partnership and collaboration. In 2016, RealD and Wanda signed the world’s largest 3D system installation agreement to install 4000 RealD 3D systems over four years.
Wanda Cinema have always placed the audience’s viewing value and viewing experience at the core of our business. We have been a national or even global leader in introducing and promoting the latest projection technology and building an ultimate viewing environment. Developing Wanda’s own premium brand is an important part of our growth strategy and we are excited that RealD’s Ultimate Screen will be one pivotal part of the key ingredients of Wanda’s premium screens and that it will deliver a dramatic difference to our customers’ viewing experiences. With RealD’s superior technology and Wanda’s commitment to premium offerings, we are very confident with the prospects of our premium screens and our other RealD Ultimate Screen equipped theaters,” said Mr. Xiaobin Liu, Vice President of Wanda Film Group and Executive President of Wanda Cinema Line Cooperation.
“As true innovators and the market leader of the global exhibition business, Wanda is known for its commitment to quality and its investments in creating the very best movie-going experiences for its customers. Wanda’s development of premium screens mirrors the growth of the Chinese cinema business, particularly the need to upgrade the customer experience with more premium offerings. RealD is honored and privileged to expand our existing partnership by adding RealD Ultimate Screens on top of our extensive collaboration to install RealD 3D systems. Together with Wanda, we look forward to further enhancing the premium experience to the widest possible Chinese audience and are thrilled to be playing this vital role with the premiere exhibition partner in the world,” said Edman Chan, Vice President and General Manager, Asia Pacific of RealD.
Launched in 2016, RealD’s Ultimate Screen is a revolutionary and state-of-the-art screen technology featuring superior brightness, sharper refined images, best-in-class uniformity and ghosting-free 3D that creates an unrivaled visual experience for the movie-going customer. It is the winner of 2016 HPA (Hollywood Professional Association) Awards for Engineering Excellence.
RealD Ultimate Screen’s cutting-edge technology is widely used in premium and Premium Large Format auditoriums. Currently the screen is installed in108 cinema locations in 41 cities worldwide. Around 40% of the installations are in RealD’s premium cinema offerings: LUXE: A RealD Experience and RealD Cinema in the Greater China market.
About RealD Inc.
Globally recognized as the world’s visual technology leader, RealD pioneered digital 3D cinema and today has the world’s largest 3D cinema platform. RealD’s network of theatres includes more than 30,000 installed screens with a pipeline of 3,000 additional contracted installations in 75 countries with over 1,200 exhibition partners. RealD is the world’s preeminent 3D brand, with well over 2 billion people having experienced a movie in RealD 3D.
RealD has offices in Beverly Hills, Boulder, London, Moscow, Shanghai, Beijing, Hong Kong and Tokyo. For more information, please visit our website at www.reald.com.
About Wanda Cinema Line
Established in 2005, Wanda Cinema Line Corporation Limited is a subsidiary of Wanda Group. In 2017, Wanda Cinemas gained a total revenue of 13.2 billion yuan and ranked No. 1 in China’s movie market for the nineth consecutive year in terms of box office revenue, market share and total attendance counts.
Wanda Cinema owns a brand value of 19.12 billion yuan and has made the 2017 China top 500 brand value chart, as well as No.1 place for entertainment business brands. As of October 31, 2018, Wanda Cinemas was operating 573 theatres with 5063 total screens.
As the industry leader, Wanda Cinema Line is dedicated in providing a comfortable viewing environment, leading technology, diverse and quality services to hundreds of millions of movie-goers each year. Currently, Wanda Cinema Line is in the process of building a world-leading cinema lifestyle ecosystem, marking its transformation from a cinema chain to a technology, platform and ecosystem-based company. With more than 100 million Wanda fan club members and a world-leading membership system, Wanda offers more than a movie-watching experience, but an unique entertainment journey.
For more information, please visit www.wandafilm.com