MediaMation, Inc’s (MMI) EFX Theatres add an extra layer of immersion and excitement
TORRANCE, California (July 2, 2018) – Massive crowds filled MX4D theatres around the world to experience the record-breaking blockbuster Jurassic World Fallen Kingdom. The cutting-edge technology allowed audiences to surround themselves in the excitement both on and off screen.
Utilizing in-theatre effects such as rain, scent, motion, and vibration, MMI’s MX4D programming team created an experience unparalleled in today’s entertainment market. “We approach our programming with the highest accuracy and subtlety,” explains Kirk Miller, Director of 4D Programming. “Our team spends days on various aspects of programming so that it becomes completely immersive and uniquely our brand.”
Miller’s team painstakingly pairs up the island’s torrential downpour with the light mist systems in the theatre’s ceiling. They activate in-seat transducers (bass speakers) to match up with the ground-shaking stomps of the Tyrannosaurs Rex. Pinpoint accuracy including timing and length of effect are key to the unique experience.
“We are excited to have nearly 300 of our MX4D theatres showing the summer blockbuster,” said MMI’s CEO, Howard Kiedaisch. With theatres all over the world including China, South America, Europe, and the United States, cinema attendees can experience the full immersion almost anywhere they live.
About MediaMation, Inc.:
For over 25 years, MediaMation, Inc. has provided innovative technological solutions to the Cinema and Themed Entertainment market and has expanded to the ESports industry in 2017. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D Motion EFX theaters and seats, including its MX4D Motion EFX technology, with over 300 installations worldwide. MediaMation also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.