MediaMation, Inc. (MMI) to Debut Record Breaking Cinematic Interactives at the International Association of Amusement Parks and Attractions (IAAPA) Tradeshow
MMI takes a bite out of interactive competitors with their themed POD
MMI is on the forefront of technology at this year’s conference with three cutting edge products: an Interactive POD game, a Flying Theatre, and a themed virtual reality four seat experience.
MMI teamed up with Hollywood studio creatives to utilize the MX4D pod as an immersive, high-energy mission based on world famous IP. Working together, two players travel through the dangerous jungle famously abandoned futuristic theme park on MX4D EFX seats equipped with HMDs. As a team, the explorers must rescue as many dinosaurs as possible while escaping the jaws of the gigantic beasts from the Jurassic Era. Players are scored both as a team and individually.
After the high excitement generated by last year’s debut, MMI’s MX4D Flying EFX Theatre is back with a new take on this industry favorite. The company’s four-seat benchglides to the end of a platform to allow rider’s feet to perilously dangle over the edge. MX4D Motion EFX technology combined with the state-of-the-art projection and sound immerse fliers in an experience unparalleled in the industry. The fully immersive dome screen will surround riders with the edge-of-your-seat excitement of Alpha Flight, the latest film from Super 78.
“We wanted to approach our version of the flying theatre with cost, simplicity and safety in mind,” says Dan Jamele, CITO (Chief Innovation Technology Officer) of MMI. “As opposed to needing complicated mechanisms to lift riders or tilt a platform, our unique system packs a punch in the smallest possible space.”
The third product featured by MMI at IAAPA is MX4D’s stellar EFX bench. Riders don HMDs to experience a variety of thrilling movies on courtesy of Dynamo. The standard, silent, air-driven, pneumatic bench system offers a thrilling experience that moves beyond the standard flying theatre with the company’s full range of motion and effects. Utilizing more than 27 years of innovative technology, MMI entertains guests in over 30,000 seats worldwide.
About Super 78
From the creation of captivating media to the design of enriched, immersive spaces, Super 78 builds worlds, both real and virtual, that are unforgettable.
Super 78 is a group of award-winning artists and technicians who deliver entertaining and educational stories across all platforms. Currently celebrating its 20th anniversary, this creative, production and special venue company extends well-known brands and intellectual properties into global destinations and the experiential marketplace.
With offices in Los Angeles and partners worldwide, Super 78 continues to expand by creating, producing and owning live action, animated and graphic content for the global market.
Super 78 has earned recognition and numerous accolades including Emmy, Thea, Visual Effects Society, Telly and Create Nominations and Awards.
About MediaMation, Inc.
For over 27 years, MediaMation, Inc. has provided innovative technological solutions to the Cinema and Themed Entertainment market and has expanded to the ESports industry in 2017. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D Motion EFX theaters and seats, including its MX4D Motion EFX technology, with over 300 installations worldwide. MediaMation also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.
For more information, visit www.MediaMation.com, follow @MediaMationMX4D on Twitter or MediaMation, Inc. on LinkedIn.