MMI takes a bite out of interactive entertainment solutions with their themed POD
MMI’s innovative cinema technology will take the center stage at this year’s CinemaCon conference in Las Vegas with a new cutting edge product. On display will be the MX4D POD featuring Jurassic World VR Expedition, an interactive cinematic virtual reality (VR) game that transports players to the visually stunning jungles of Isla Nublar.
MMI teamed up with the Virtual Reality Company (VRC) and Universal Games and Digital Platforms to integrate the Jurassic World VR Expedition game into the POD. Jurassic World VR Expedition lets fans engage in an epic rescue adventure inspired by the iconic Jurassic World film franchise. Equipped with Head Mounted Displays (HMD), this multiplayer experience gives fans a thrilling chance to roam alongside dinosaurs. Players can earn high scores by rescuing dinosaurs that were freely roaming Isla Nublar at the end of the 2015 Jurassic World film storyline, encouraging re-playability and engagement.
“Having Jurassic World VR Expedition featured in MMI’s booth will be a fantastic showcase for this innovative offering, ” says Jason Turner, Chief Business Officer of VRC. “With the large external screen for promotion, and branding around the rest of the POD, it will really stand out as the next step in IP experiences.”
The unique product is great for cinema lobby entertainment and exposing the overall MX4D immersive motion experience to theater attendees.
Visit the POD at booth 2703A on the Emperor’s Level.
About ‘Jurassic World’
From Universal Pictures and Amblin Entertainment, ‘Jurassic World’ immerses audiences of all ages in a new era of wonder and thrills where dinosaurs and humankind must learn to coexist. ‘Jurassic World’ is more than a film franchise. At every turn, this $5 billion film series delivers a larger-than-life destination for exploration, discovery, and epic adventure. Dinosaurs live again and they live in ‘Jurassic World’.
The Virtual Reality Company (VRC) is a content studio and production company that combines the best in narrative storytelling, technology, art and gaming to create compelling and immersive VR experiences for people around the world. Founded in 2014 by a team that included Chief Creative Officer Robert Stromberg, and CEO Guy Primus, VRC began with a team of award winning storytellers with a passion for innovation and a desire to explore and create a new way to share experiences and tell stories. A two-time Oscar winner, Stromberg is recognized for designing many of the most iconic and artistic environments in recent cinema. With the emergence of VR, Stromberg has a new platform to create imaginative, emotional and immersive worlds that transcend the boundaries of traditional storytelling, such as the critically acclaimed and award winning “The Martian VR Experience,” directed by Stromberg and produced by VRC for 20th Century Fox Innovation Lab and “Raising a Rukus”, winner of the 2018 Lumiere Award for Best Animated Location Based VR experience.
About MediaMation, Inc.
For almost 30 years, MediaMation, Inc. has provided innovative technological solutions to the Cinema and Themed Entertainment market and has expanded to the ESports industry in 2017. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D Motion EFX theaters and seats, including its MX4D Motion EFX technology, with over 200 installations worldwide. MediaMation also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.