MediaMation (MMI) has installed a new theatre at the Multiplex Cinema Limited (MCL) ”MOVIE TOWN” location in ShaTin New City Square.

The 102 seat theatre utilizes MMI’s silent, air-driven, pneumatic system to offer an immersive cinematic experience. Moving beyond standard 3D, the seats include a full range of motion and effects. Special in-theatre atmospheric/theater effects include wind, fog, strobe and special lighting.

With MMI’s rapid expansion across the Asian Pacific region, the Hong Kong instillation helps solidify MX4D as a preferred provider of 4D technology “MCL Cinema’s Movietown is an amazing state of the art facility,” said Howard Kiedaisch, CEO of MediaMation, “and MediaMation’s MX4D EFX Theatre is a perfect fit.”

About Multiplex Cinema Limited
Multiplex Cinema Limited (MCL) was formed in 1982 to provide local audience with the best movie-going experience. MCL Cinemas currently manages 9 prime cinema sites in Hong Kong: 2 on the Kowloon Peninsula, namely the Flagship Cinema, Festival Grand Cinema, in Kowloon Tong and MCL Telford Cinema in Kowloon Bay; 3 on the Island side, which include Grand Windsor Cinema in Causeway Bay, MCL South Horizons Cinema in Ap Lei Chau and Grand Kornhill Cinema in Tai Koo; and 4 in the New Territories, including MCL Metro City Cinema, STAR Cinema in Tseung Kwan O, MCL Green Code Cinema in Fanling and Movie Town – New Town Plaza in Sha Tin. Together with The Grand Cinema in Elements at MTR Kowloon Station (under a partnership with the Shaw Group), MCL Cinemas has altogether 10 cinemas and 60 screens in Hong Kong.

About MediaMation, Inc.
For over 25 years, MediaMation, Inc. has provided innovative technological solutions to the Cinema and Themed Entertainment market and has expanded to the ESports industry in 2017. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D Motion EFX theaters and seats, including its MX4D Motion EFX technology, with over 300 installations worldwide. MediaMation also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.

For more information, visit www.mediamation.com, follow @MediaMationMX4D on Twitter or MediaMation, Inc. on LinkedIn. For press inquiries, contact Brian Szaks, MediaMation,Inc. brian.s@mediamation.com.