London, UK (May 18, 2017) – The Event Cinema Association’s annual presence in Barcelona next month has been announced. In a break with tradition the ECA will be hosting a morning of activities on Wednesday June 21 at the Hotel SB Diagonal Zero, which is across the road from the CCIB Convention Centre in Barcelona, followed by their annual high profile invitation-only drinks reception that evening.
The ECA Seminar and Showcase is free of charge, commencing at 9am, and features cutting edge presentations, international speakers and a fantastic new show-reel of upcoming content for the 2018 slate from ECA members, many of whom have just announced their new season of content starting in October so the timing is excellent.
For the first time there will also be a unique showcase opportunity for our distributor and content producer members to present their own upcoming content from their own stands, enabling them to play their own content, offer promotional material and merchandise, all with the comfort of coffee and chocolate churros, a local pastry speciality.
The format of the day includes for the first time a Focus on China segment, and David Hancock from IHS will present his own facts and figures from his most recent report. Then in an industry first, there will be a presentation given by our newest ECA member Citylights Events, a new company financed by Bingo Cinemas, a multiplex operator in Shanghai, visiting Barcelona as they reach out to Event Cinema industry to make contacts and acquire content for release in China. Founders of Citylights Mr Yan Yin and Mr Ryan Hickey will be highlighting the opportunities and challenges of releasing content in China and debunking some of the myths surrounding this most complex of territories.
Yan said, “Event Cinema is a massive, untapped opportunity in China and we are very happy to be coming to Barcelona and working with the ECA to make new contacts and find distribution and content partners, and we are proud to be bringing such world class content to cinemas throughout China.”
“The Event Cinema industry is sufficiently large now that it needs its own arena to debate issues of the day and get down to that all-important networking,” said Melissa Cogavin, Managing Director, adding, “The ECA itself is 5 years old now and counts 200 companies amongst its membership from 38 territories worldwide. We are really excited about the plans we have for this year, especially our Focus on China, and it’s great to be creative with the space at the Hotel Zero both during the day and in the evening, and we look forward to celebrating our 5th birthday there in style! A big thank you to all our members and sponsors for making this possible, it’s great to be working together again like this.”
Sponsored by EDCF, CinemaLive, Éclair, Motion Picture Solutions and Gofilex, with many more opportunities still available, the event is free to attend for anyone with an interest, and there will be coffee, churros and refreshments served over the course of the day.
David Hancock, President of the EDCF said, “The EDCF sees collaboration in this area is useful and productive all round, as is the mutual sharing of information, so we are delighted to be partnering again with the ECA and we are sure Melissa and her team will put on the usual high quality event that we’ve come to expect.”
While the daytime event is free entry, the evening drinks reception is for ECA members and their guests only. For more information on the ECA Showcase in Barcelona please contact Melissa.firstname.lastname@example.org.
The Event Cinema Association
The Event Cinema Association is a non-profit organization overseen by a president and 10 Board Directors comprised of international exhibitors, distributors, content producers and technical providers. It was created to both support and promote the developing market for cinemas looking to offer different types of events to audiences such as operas, ballets, theatre, concerts, sport and special events. The role of the ECA is to provide a united voice for the Event Cinema industry in 38 territories worldwide and promote and support the industry via its ECA Awards, show reels, trailers, conferences, networking events, trade shows, industry reports, statistical data and best practice guides.
For more information about the ECA: http://www.eventcinemaassociation.org/
Melissa Cogavin, Managing Director
Isabelle Fauchet, Membership
For sponsorship enquiries please contact:
Julie Harriss, Commercial Consultant