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CinemaCon Auditorium at Caesars Palace in Las Vegas

CinemaCon Secures Major Studio Participation for 2021 Conference

As the cinema industry in various parts of the world slowly stirs to life after more than year of COVID closures, one persistent question has been asked over the past few months at every virtual event; will a postponed CinemaCon actually take place in Las Vegas in August, or like last year, will its…

Celluloid Junkie’s 2020 Cinema Predictions

Having slightly dreaded revisiting our cinema predictions from a year ago, we were pleasantly surprised to discover just how much we managed to get right. And this wasn’t just right in the way that even a clock that’s stopped shows the correct time twice a day. Heck, no! Sperling effecti…

2017 Mid-Year Studio Market Share Projections

2017 Mid-Year Studio Market Share Projections

Now that we’re halfway through 2017 it seems as good a time as any to project out how the Hollywood box office market share race will wind up by the end of the year. Can Disney hang onto its lead and make it back-to-back wins? Can one of the new micro studios crack the top 10?Read More

Chris Dodd of the MPAA

Why Chris Dodd Stepping Down From MPAA Should Not Have Come as a Surprise

When Chris Dodd announced last week that he would be stepping down as President of the Motion Picture Association of America (MPAA) later this year, it came more as a confirmation of the denouement industry insiders had begun to suspect, rather than a completely unexpected surprise. In mid-March, wh…

Regal Cinemas Spectre Ultimate Ticket

How Regal Cinemas Created the Ultimate Ticket for “Spectre”

In an entertainment retail business that’s more than a century old, and in an age when many multiplex cinemas look and feel identical, one might easily come to the conclusion that cinema operators long ago gave up on executing unique and original ideas. That isn’t necessarily accurate, a…

The Interview Premiere

Sony Hackers Crossed A Line By Threatening Movie Theatres

Though most of the entertainment industry and business world has been riveted to every breaking development of the Sony Pictures hack, we have purposely refrained from writing anything about it. That was until the perpetrators of the cybercrime threatened movie theatres showing an upcoming Sony film…

Good Dose of Reality Is the Perfect Antidote For All the Netflix Fear Mongering

It’s been a week since streaming media giant Netflix announced two big agreements which signal the company is aggressively moving into a space once occupied exclusively by motion picture distributors and exhibitors. One calls for a sequel to the martial arts classic “Crouching Tiger, Hid…

CineAsia 2013

Hollywood Studios Embrace High Frame Rate For All Films (Sort Of)

It should come as no surprise that Warner Bros is showing off the trailer for “The Hobbit: the Desolation of Smaug” in high frame rate (HFR) at the current CineAsia trade show in Hong Kong. After all, that is how director Peter Jackson filmed it and wants audiences to see it. What is mor…

Viral Video Marketing Campaign Builds Awareness For “Carrie” Remake

[youtube width=”580″ height=”435″]http://www.youtube.com/watch?v=VlOxlSOr3_M[/youtube] One movie marketing trend that has proven most effective over the past several years is the use of viral videos. These short videos are crafted to promote and build awareness of a specific…

Major Studio Release Windows

Studios Find A Backdoor Into Shorter Theatrical Release Windows

History may remember this past summer’s blockbuster season more as the one when studios successfully shortened the theatrical window by three weeks, rather than as the one in which numerous $200 million tentpole films failed at the box office. Sure, the latter seems to be getting all the press…

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