2017 Mid-Year Studio Market Share Projections
Now that we’re halfway through 2017 it seems as good a time as any to project out how the Hollywood box office market share race will wind up by the end of the year. Can Disney hang onto its lead and…
Why Chris Dodd Stepping Down From MPAA Should Not Have Come as a Surprise
When Chris Dodd announced last week that he would be stepping down as President of the Motion Picture Association of America (MPAA) later this year, it came more as a confirmation of the denouement industry insiders had begun to suspect,…
How Regal Cinemas Created the Ultimate Ticket for “Spectre”
In an entertainment retail business that’s more than a century old, and in an age when many multiplex cinemas look and feel identical, one might easily come to the conclusion that cinema operators long ago gave up on executing unique…
Sony Hackers Crossed A Line By Threatening Movie Theatres
Though most of the entertainment industry and business world has been riveted to every breaking development of the Sony Pictures hack, we have purposely refrained from writing anything about it. That was until the perpetrators of the cybercrime threatened movie…
Good Dose of Reality Is the Perfect Antidote For All the Netflix Fear Mongering
It’s been a week since streaming media giant Netflix announced two big agreements which signal the company is aggressively moving into a space once occupied exclusively by motion picture distributors and exhibitors. One calls for a sequel to the martial…
Hollywood Studios Embrace High Frame Rate For All Films (Sort Of)
It should come as no surprise that Warner Bros is showing off the trailer for “The Hobbit: the Desolation of Smaug” in high frame rate (HFR) at the current CineAsia trade show in Hong Kong. After all, that is how…
Viral Video Marketing Campaign Builds Awareness For “Carrie” Remake
One movie marketing trend that has proven most effective over the past several years is the use of viral videos. These short videos are crafted to promote and build awareness of a specific movie by having viewers pass them along…
Studios Find A Backdoor Into Shorter Theatrical Release Windows
History may remember this past summer’s blockbuster season more as the one when studios successfully shortened the theatrical window by three weeks, rather than as the one in which numerous $200 million tentpole films failed at the box office. Sure,…
A Deeper Look At Sony’s Battle With Exhibitors Over 3D Glasses
Some industry professionals will look back at September 27, 2011 as the day motion picture studios took their first step on what may be a long road to end the practice of subsidizing 3D glasses for their movies. Others will…
Did Sony Leak The Red-Band Trailer For ‘Dragon Tattoo’?
Over the weekend the Internet lit up with news about a pirated version of the red-band trailer for the English language remake of “The Girl With The Dragon Tattoo”. It wasn’t long before speculation arose that Sony Pictures, the distributor…