Parasite Archives - Celluloid Junkie

NEWS

The UK Cinema Industry in 2020 – A Year to Learn From

It is quite revealing as to the state of the year when a third of the top 10 films of 2020 were in fact released in 2019. But 2020 was far from normal, as the latest annual summary from Comscore illustrates. The headlines are not pretty. Total UK and Ireland box office was just £323m,Read More

#Alive

The First Post-COVID Blockbuster Hit Isn’t a Hollywood Film

With cinemas re-opening all over the world, but major Hollywood tentpoles either repeatedly postponed or going straight-to-VoD, returning moviegoers have had to make do with holdover titles (“1917,” “Little Women”) and older re-releases (“Jaws” and “Jurassic…

The Lighthouse

Top Five Most Marketable Movies In Cannes (Yet To Be Marketed)

Even before it started, the 72nd Cannes Film Festival had one of the most commercial line-ups in years. High-profile international auteurs always help—gracias, Pedro Almodóvar—as do a few American brand names like Quentin Tarantino and Jim Jarmusch. Throw in a Brit pop legend like Elton John, and th…

Bong Joon-ho's "Parasite"

Marketing Around the Land Mines of Spoilers

“Would you like to open the black box with me, madame?” says a mischievous young woman in Bong Joon-ho’s Parasite. Wait-a-minute – don’t tell me what happens next! Although I won’t see your movie unless you do. That’s the compelling paradox of movie marketing in the age of chatty social media, fair-…