Cinema advertising major National CineMedia has together with Cinema Scene entered a joint-selling agreement with Adspace Networks for a major digital place-based network that will dominate movie theater lobbies in the United States. The move will create economies of scale and free up NCM to focus…
In the run up to Super Bowl XLVIII last week a non-industry friend remarked how absurd they thought it was for Hollywood studios to spend $4 million to purchase a 30-seocnd television commercial during the game. That’s how much Paramount…
– Cinema box office “is performing well despite the bad economy — not because of the bad economy,” according to a new survey published by Nielsen. Perhaps no surprise that it found that cinema was still considered a good value…
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