NCM Surrenders Lobby Ad Selling to Focus on Big Screen

Cinema advertising major National CineMedia has together with Cinema Scene entered a joint-selling agreement with Adspace Networks for a major digital place-based network that will dominate movie theater lobbies in the United States. The move will create economies of scale and free up NCM to focus…

Daily Cinema Roundup – Thur 23 April

– Cinema box office “is performing well despite the bad economy — not because of the bad economy,” according to a new survey published by Nielsen. Perhaps no surprise that it found that cinema was still considered a good value…

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