NATO To Transform ShoWest Into CinemaCon

On the first day of this year’s ShoWest, the National Association of Theatre Owners (NATO) has made it known that when they take back the event next year it will undergo a name change to CinemaCon. The logo being used…

Setting The Record Straight On ShowEast

Let’s face it, while mainstream media might be screaming about an economic recovery, times are still tough for many businesses all over the world. That is especially true for trade shows. No matter the industry focus, attendance at global conventions…

NATO Nabs Mitch Neuhauser For Trade Show

Ever since March of 2008 when the National Association of Theatre Owners (NATO) announced that they would be holding their own trade show in 2011 just before NAB the question has been, who will the organization get to put the…

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