What’s The Deal With the New MoviePass Annual Plan?

MoviePass, the movie theater subscription service that’s been stirring up the cinema industry over the past few months, announced they would be offering an annual plan for USD $89.95. That works out to USD $6.95 per month, or a 30%…

CJ Analysis: MoviePass Strategy is a Big Data Gamble

Last week, when MoviePass lowered its “unlimited” moviegoing plan to just USD $9.95 per month, the ensuing news stories and their associated clickbait headlines could have written themselves. Each found it necessary to explain precisely what MoviePass is and remind…

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