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Berwick cinema

Daily Cinema Digest – Tuesday 15 April 2014

The Wall Street Journal examines the plight of small-town single-screen cinemas that are unable to make the costly transition to digital in the article ‘Is Film the End of the Road for Small Cinemas?‘. It highlights one particular cinema near Scranton, Pennsylvania, facing imminent death…

AMC Stubs Fallbrook 7 Promotion

AMC Promotes New Fallbrook 7 Through Its Rewards Program

AMC has found an interesting way to promote both the opening of a new theatre and, at the same time, its loyalty rewards program. In advance of opening the newly renovated AMC Fallbrook 7 complex, the cinema chain has invited members of its AMC Stubs program to attend an evening of free screenings a…

Sundance Sunset Cinema

Sundance Cinemas Brings Its Art House Mentality To Los Angeles

The opening of the first Sundance Cinemas in Los Angeles seems a perfect way to bring summer to a close. The new theatre opened in the space once occupied by the Sunset 5 which Laemmle Theatres operated for two decades before it was shuttered last December. The new venue has been named Sundance Suns…