Daily Cinema Digest – Tuesday 15 April 2014

The Wall Street Journal examines the plight of small-town single-screen cinemas that are unable to make the costly transition to digital in the article ‘Is Film the End of the Road for Small Cinemas?‘. It highlights one particular cinema near…

AMC Promotes New Fallbrook 7 Through Its Rewards Program

AMC has found an interesting way to promote both the opening of a new theatre and, at the same time, its loyalty rewards program. In advance of opening the newly renovated AMC Fallbrook 7 complex, the cinema chain has invited…

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