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IMAX Gives AMC 100 Digital 3D Projectors For Free

Imax and AMC really, really REALLY like each other in a digital-3D-biggest-deal-EVER kind of way. Yes, it is big. In fact, the news is so big that nobody at Imax has recovered from its impact sufficiently to post a press release on its corporate page yet. But there is plenty of coverage on the trade…

Q: Which 3D technology is best? A: Dolby’s!

All stereoscopic cinema technologies are not created equal, or rather, the presentations are not identical. But it is not just, say, the size difference between, say Imax and a RealD presentation that is noticeable, but even differences between different types of digital 3D presentations stand out (…

Beowulf Spells Bad News For Digital 3D Business

‘Beowulf’, the first ‘grown-up’ digital 3D release, is out and while it conquered the box office and heaps were praised on the 3D animation, the underlying numbers spell bad news for digital 3D. There’s been an avalanche of press releases, news, announcements and commen…

RealD puts digital 3D on really big screens

There is only one place you won’t be able to watch ‘Beowulf‘ in 3D this weekend and that is at a really big conventional cinema screens. That is because stereoscopic cinema technology is ‘light eater’, which means that if you want to watch it on something larger than a…

IMAX vs. RealD Beowulf 3D smackdown at Regal

An epic battle is brewing at Regal Cinemas this month, with ‘Beowulf‘ going up against itself in on both IMAX analogue 3D and RealD‘s digital 3D systems. According to the Regal press release there is even two different names for the movie experience, depending on which one you opt…

IMAX goes for digital cinema and 3D in 4K

Large format (LF) exhibitor IMAX is slowly pulling the curtains back on its long-gestating plans for digital cinema and how to hang on to the 3D cinema market segment, just as digital 3D is about to go mainstream with ‘Beowulf‘. Few people remember that IMAX was once going to conquer the…

Hungary to get first IMAX cinema

While Vienna has lost interest in IMAX, neighbour capital Budapest will the first (and probably only) city in Hungary to get its own IMAX cinema. According to a report on the website MTI, relating a story from business daily Vilaggazdasag, the screen will open by the end of October: A special projec…

Nobody wants to buy Vienna’s IMAX

While IMAX theatres are growing faster than bamboo in China, it appears that nobody is interested in acquiring the old IMAX cinema in the centre of Austrian capital Vienna. The large format (LF) cinema shut its doors two years ago and the property owners Bundesimmobiliengesellschaft (ironically enou…

IMAX goes even bigger in China

Large format (LF) cinema operator IMAX has signed its largest deal yet in China with a ten-screen agreement with Wanda Cinema Line Corporation for the People’s Republic. The first couple of installations will take place before the year is out, according to this article from Reuters: The agreem…