While Vienna has lost interest in IMAX, neighbour capital Budapest will the first (and probably only) city in Hungary to get its own IMAX cinema. According to a report on the website MTI, relating a story from business daily Vilaggazdasag, the screen will open by the end of October:
A special projector worth 1.1 million euros was installed last week at the IMAX cinema which will be part of a 23-screen megaplex called Cinema City Arena near Budapest’s Eastern railway station.
The new cinema complex has been built with an investment of 10 million euros and the IMAX screen will also be available for educational screenings, CCI owner-director Moshe Greidinger said. School groups will be eligible for 35-40 percent discount from normal ticket prices, he added.
While IMAX is riding high on re-purposed Hollywood blockbusters like ‘Transformers’, it is still bums-on-seat school classes that primarily make up the bottom line, it would seem.