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Event Cinema Tops Australia Cinema engagement Review by Gruvi

Gruvi has recently conducted an A.U.D.I.T. of the websites of major cinema chains in Australia to determine how effectively the websites interact with online audiences. The following three criteria were used to determine the results: Algorithm The Algorithm score is based on each cinema’s best use o…

Cineworld Tops Online Engagement Review by Gruvi

Cineworld has come out top in an analysis of which UK cinema chain’s website in was best “in terms of their effective engagement with online audiences.” The study was part of an annual review conducted by online marketing specialists Gruvi. The A.U.D.I.T. had only been released with the names of the…

Gruvi audit part 2

Do European Cinemas Make the Most of Digital Strategies? Gruvi Cinemas A.U.D.I.T. Part 2

Welcome to the second analysis of the websites of cinema chains in Europe, where we at Gruvi continue to ask that all important question “How effectively are European cinemas reaching Online audiences?”. In this months episode we will be looking at the cinemas located in smaller European markets. As…

Gruvi cinema audit study cover

Gruvi’s Web A.U.D.I.T. Asks How Effectively Are European Cinemas Reaching Online Audiences?

The Cinema Industry’s Worrying Trend The latest theatrical attendance analysis by the MPAA shows the Key demographics for 18 – 24 and 25 – 39 are all in decline in 2016 relative to their positions in 2012. Declines are also noted in Germany with recent research published by Filmförderung…

Gruvi: Movie Marketing in the Connected World

Winning Your Audiences. Movie Marketing in the Connected World is an e-book recently published by Gruvi which discusses why it’s so important to understand your audiences. This will help you to figure out how to meaningfully reach and communicate to them and what to measure so you have a clear pictu…

Odeon's Facebook Messenger Chatbot

Testing Odeon’s Facebook Messenger Chatbot

Odeon has with the help of Gruvi launched a chatbot for finding films and booking cinema tickets. The platform shows great promise, though bots inevitably have limitations.

Kinepolis Utopolis

CJ Cinema Digest – Monday 10 October 2016

Kinepolis-UGC deal, EuropaCorp sells cinemas, Vista-WePiao deal, Ang Lee talks HFR, FCPA is FDA's new copyright police, BigData.BigMovies long Gruvi blog, Polish BO up, Pakistan-Indian cinema war, Merlin's Greaves Exhibitor award, de Beaufort joins Golfilex, Cinepolis defends concession prices, Harr…

Im Viernheimer Kino

CJ Cinema Digest – Monday 27 July 2016

German gunman details, Cinimi no more with Shaw, UNIC annual report, France cinema down, Gathr is godly Tugg, Gruvi's dynamic tweets, UNITIA in Barcelona, AMC & Imax sign 25-screen deal, Stark & Greta apps, Barco Escpe in Egypt, Inox, Kinepolis, Vue and Ion new cinemas, London sex cinema shuts and H…

Star Wars queue

The Myth of the Opening Weekend as a Key Performance Indicator

Gruvi's Ben Johnson crunches the numbers to show that the opening weekend box office focus can be over-stated in terms of judging a film's long term success.

Oculus cinema

Looking Past the Headlights: The Next 10 Years in the Entertainment Industry

This article is re-printed from Medium because we feel it will be of interest to readers of CJ and we believe it deserves a wider audience. Ben Johnson at Gruvi kindly agreed for us to re-publish it here. This article is Part 3 in a series of 3. If you would like to read the firstRead More