Cineworld has come out top in an analysis of which UK cinema chain’s website in was best “in terms of their effective engagement with online audiences.” The study was part of an annual review conducted by online marketing specialists Gruvi. The…
Welcome to the second analysis of the websites of cinema chains in Europe, where we at Gruvi continue to ask that all important question “How effectively are European cinemas reaching Online audiences?”. In this months episode we will be looking…
The Cinema Industry’s Worrying Trend The latest theatrical attendance analysis by the MPAA shows the Key demographics for 18 – 24 and 25 – 39 are all in decline in 2016 relative to their positions in 2012. Declines are also…
Winning Your Audiences. Movie Marketing in the Connected World is an e-book recently published by Gruvi which discusses why it’s so important to understand your audiences. This will help you to figure out how to meaningfully reach and communicate to…
Odeon has with the help of Gruvi launched a chatbot for finding films and booking cinema tickets. The platform shows great promise, though bots inevitably have limitations….
Kinepolis-UGC deal, EuropaCorp sells cinemas, Vista-WePiao deal, Ang Lee talks HFR, FCPA is FDA’s new copyright police, BigData.BigMovies long Gruvi blog, Polish BO up, Pakistan-Indian cinema war, Merlin’s Greaves Exhibitor award, de Beaufort joins Golfilex, Cinepolis defends concession prices, Harry Potter in 4DX, Greta & Stark access apps in Switzerland, Wednesday is caption day in Canada, Korean cine ad earnings, Bournemouth cinema fire, Barco Escape in Poland, Knatchbull interview and top 11 independent cinemas in London. …
German gunman details, Cinimi no more with Shaw, UNIC annual report, France cinema down, Gathr is godly Tugg, Gruvi’s dynamic tweets, UNITIA in Barcelona, AMC & Imax sign 25-screen deal, Stark & Greta apps, Barco Escpe in Egypt, Inox, Kinepolis, Vue and Ion new cinemas, London sex cinema shuts and Harklets. …
Gruvi’s Ben Johnson crunches the numbers to show that the opening weekend box office focus can be over-stated in terms of judging a film’s long term success….
This article is re-printed from Medium because we feel it will be of interest to readers of CJ and we believe it deserves a wider audience. Ben Johnson at Gruvi kindly agreed for us to re-publish it here. This article is…
UK – A horrific acid attack on a cinema patron after an argument at a late screening of “Straight Outta Compton” took place outside the Cineworld in Crawley, West Sussex. The 27 year old man left the cinema between 1 and…