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Korean Box Office Pandemic Recovery

South Korea’s Cinema Recovery Highlights Staffing Shortages

South Korea has become the last major global cinema territory to see a strong recovery, thanks to a combination of Marvel and a lifting of restrictions. “Doctor Strange in the Multiverse of Madness” scored an impressive USD $29.1 million five-day opening, off a USD $14.4 million opening…

“Tenet” Opening Box Office Numbers Heralds Strong Start of Cinema Revival

Forty-one territories later, Warner Bros’ long-awaited and much anticipated “Tenet” did more than predicted. Outside of America’s domestic market, Christopher Nolan’s big screen metaphysical action film grossed $53m during a five day opening weekend. Screens opening on August 26th lead t…

Box Office Success and the New Normal: Looking Beyond the Numbers

Last Wednesday I attended a 1:00 pm showing of “Tenet” on its opening day in one of London’s biggest multiplexes. I think it was a “sell out” – it certainly looked pretty full – but I genuinely have no idea. For those of us who have made decisions based on box office figures and analysis…

Shifting Your Blockbuster Release Date? Head to Gower Street

When should you release your USD $1 billion+ Blockbuster? Given the number of releases that have radically shifted release dates (Bond in November, “Fast & Furious 9” next year), the question is more crucial than ever to box office success. In a sea of international releases, global…
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