Cinema News Digest – Tuesday 30 January 2018

Google Maps’ cinema ticket functionality; Inox acquires Swanston; Carnival’s $150m+/1,000 screens ambitions; Standard General up NCM stake; is box office growing or falling; “Padmaavat” losses; Island Sunday cinema protests; AudioMovie access app and Odeon Leicester Sq. plans revealed. USA (CA)…

Daily Cinema Digest – Saturday 22 November 2014

A study by Google called “Behind the Box Office: What Influences the Films We See” has found that trailers are by far the biggest determinant of what movies moviegoers chose. While the study come out in favour of YouTube, the infographics…

Marvel Plays It Smart After “Avengers” Trailer Leak

When Marvel Entertainment learned the teaser trailer for their highly anticipated super hero movie “Avengers: Age of Ultron” had leaked online they had a number of options in how to respond and ultimately did so in an exemplary manner. With…

Dissecting Google’s Box Office Prediction Study

Predicting box office receipts for a motion picture release, whether for opening weekend or an entire theatrical run, is anything but an exact science. Leave it to the good folks at Google, those lords of the algorithm, to rely on…

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