Google Maps’ cinema ticket functionality; Inox acquires Swanston; Carnival’s $150m+/1,000 screens ambitions; Standard General up NCM stake; is box office growing or falling; “Padmaavat” losses; Island Sunday cinema protests; AudioMovie access app and Odeon Leicester Sq. plans revealed. USA (CA)…
Imax is partnering Google and Starbreeze to launch a cinema-based virtual reality venture….
This is a real-time transcription of one of the many seminars at CineEurope 2015. As such we often paraphrase the presentations being given. One of the first sessions at this year’s CineEurope 2015 highlighted the innovative use of social media,…
A study by Google called “Behind the Box Office: What Influences the Films We See” has found that trailers are by far the biggest determinant of what movies moviegoers chose. While the study come out in favour of YouTube, the infographics…
When Marvel Entertainment learned the teaser trailer for their highly anticipated super hero movie “Avengers: Age of Ultron” had leaked online they had a number of options in how to respond and ultimately did so in an exemplary manner. With…
Predicting box office receipts for a motion picture release, whether for opening weekend or an entire theatrical run, is anything but an exact science. Leave it to the good folks at Google, those lords of the algorithm, to rely on…
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