Millennials Love Cinema Says NCM (Data Backs It Up)
US cinema advertiser NCM presents its studio on Millennials and movies, showing a growing engagement in what is a social media and data-driven business….
CJ Cinema Digest – Wednesday 11 May 2016
Alibaba signs deal with Dadi, PPB expands in Vietnam, Angry Arabic Birds, Webedia buys Tixos, Cliff Marks President of NCM, Landmark cut energy, Coke brings Overwatch to Vue, Aurora jury selected, and music videos in 35mm….
NCM Surrenders Lobby Ad Selling to Focus on Big Screen
Cinema advertising major National CineMedia has together with Cinema Scene entered a joint-selling agreement with Adspace Networks for a major digital place-based network that will dominate movie theater lobbies in the United States. The move will create economies of scale and free up NCM to focus…
NCM’s Acquisition of Screenvision Is Hard To Fathom
To say the announcement of National CineMedia’s acquisition of arch-rival Screenvision stunned the cinema industry would be an understatement, even though the deal had been anticipated for some time. Within the cozy confines of the cinema advertising industry this…
Screenvision and National CineMedia In Merger Talks
Less than a week after denying bankruptcy rumors that caused the stock price of French conglomerate Thomson SA to plummet 15%, the company has moved aggressively to sell off its cinema advertising unit Screenvision. Industry chatter that the Thomson subsidiary…