Millennials Love Cinema Says NCM (Data Backs It Up)
US cinema advertiser NCM presents its studio on Millennials and movies, showing a growing engagement in what is a social media and data-driven business.
CJ Cinema Digest – Wednesday 11 May 2016
Alibaba signs deal with Dadi, PPB expands in Vietnam, Angry Arabic Birds, Webedia buys Tixos, Cliff Marks President of NCM, Landmark cut energy, Coke brings Overwatch to Vue, Aurora jury selected, and music videos in 35mm.
NCM Surrenders Lobby Ad Selling to Focus on Big Screen