France/Switzerland – A major eSports event cinema deal announced by the Electronic Sports League (ESL), BY Experience and Pathe Live. Today, the manic and sports world enters a new dimension. ESL partners with BY Experience , a global leader alternative…
Last week saw the publication of two reports, both of which pointed to upward trends in the Chinese exhibition industry. But while the first pointed to a growth in the number of new screens, the second pointed to an increase…
Universal has set up an office in Beijing, joining the other Hollywood majors to want a permanent foothold in the Chinese market, not least as it has also just opened the Universal Studios project just outside of Beijing. Universal Pictures…
The boom in China’s box office is mainly attributed to the growth in the number of modern multiplexes catering to a growing middle class. Yet an equally important role has been played by convenience of mobile ticketing, which enables flexibility,…
“Interstellar” had a good week at the Chinese box office, boosted by Imax showings and holding off competition from both domestic comedies and Madagascar penguins. Interstellar took $42.33 million in its first five days in China, dominating a week in…
Last week a man got maced in the face for asking a fellow patron in a cinema to turn off their smartphone during the screening of a film. What is shocking is not that the attacker was a woman, or…
The UK CEO of Lionsgate has suggested cinema ticket prices should be lower for (small) British films than for (big) Hollywood blockbusters. This has been suggested before, but always met with resistance. Rather than Brit films becoming cheaper, expect big…
Talk about China overtaking United States’ cinema box office within a few years is predicated on the growth rate of the past couple of years continuing in an unbroken upward line. Yet too little attention has been paid to whether…
Beginning in November, China will start reporting box office number and info using social media in an effort to improve transparency. The move is good news for Hollywood studios, but will also provide a better picture of the exhibition market…
Today we catch up Chinese cinema news from the last couple of weeks, which I was unable to report while travelling. As always, the Google translation is not perfect, but as we do not have a journalist on staff who…
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