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Monkey King

Daily Cinema Digest – Monday 26 May 2014

China is setting a new box office record with ferocious speed that helps cement the view that it will overtake even the US in the foreseeable future as the world’s biggest cinema market. In the first five months of 2014, Chinese box office hit 10.2B yuan, or about $1.63B, with local movies dom…
4DX Advertisement

Daily Cinema Digest – Wednesday 21 May 2014

Rolling Stone magazine has an overview of what you can expect from the 4D movie going experience. Quite detailed and analytical, cutting through a lot of preconceptions without too much hype. Most U.S. journalists have only participated in brief 4DX demos, but Rolling Stone was given the opportunity…
Red London cinema

Daily Cinema Digest – Tuesday 20 May 2014

UK – Is cinema becoming a luxury? By that we mean unaffordable to the average income family? This study makes for worrying reading. A night out at the cinema is becoming increasingly unaffordable because of rising ticket prices, experts are warning. The consumer media survey by consulting firm…
National Cinemedia

Daily Cinema Digest – Friday 16 May 2014

USA (NY) – National CineMedia has announced the details of its partnership with Shazam, to create audio-embedded links in its adverts for enhanced content. There are further partnerships with Disney’s Maker Studios and Idea United. National CineMedia revealed intriguing partnerships with…
The Cinema Theatre in Rochester goes digital

Daily Cinema Digest – Friday 9 May 2014

This small-single screen is one of the last in its area to make the switch to digital. So why aren’t we filing it away further down? Because the area is Rochester, home of Eastman Kodak, aka the Company That Digital Nearly Killed. The Cinema’s swap this week from film to digital projection mar…
Sun Xiaobin

China’s ‘Last Mile’ Plan for Digital Cinema: Ditch Western Technology

Is Chen Xing the biggest and most important digital cinema company that you’ve never heard of? Quite likely. With the conversion of existing cinemas to digital winding up around the world, future focus of manufacturers will be on territories with organic growth, before the the replacement cycl…
Ice Man 3d

Daily Cinema Digest – Tuesday 6 April 2014

Is the air going out of the Chinese cinema business already? You wouldn’t think so from the strong opening numbers that The Amazing Spider-Man 2 delievered, opening on close to 40% of all Mainland screens this past weekend. The problem is what took place before, during the May Day/Labour Day h…
My Old Classmate Poster

Enlight Pictures Casts A Wide Net To Promote “My Old Classmate”

If you were to look at the worldwide box office for this past weekend – and given how “international” receipts account for a majority of a film’s gross, why would you look at anything else – in the number five spot you’d find a release titled “My Old Classmate” which earned U…
China 3D audience

Daily Cinema Digest – Wednesday 23 April 2014

Is China undergoing a 3D backlash? Speakers at the recent Beijing International Film Festival seemed to go to great lengths to condemn poor 3D. Prominent members of industry like Yang Buting, chairman of China Film Distribution and Exhibition Association and China Film Overseas Promotional Corporati…
Z Storm

China’s Multiplexes Are Headed For a Crash – Statistics Show Why

Just 15%. Remember that figure as you listen to Hollywood representatives and trade press falling over themselves to laud the growth of Chinese cinemas. At this year’s CinemaCon MPAA’s Chris Dodd marvelled at China’s USD $3.6 billion box office in 2013, representing a year-on-year…
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