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AMC and Alamo Top US Cinema Online Engagement Review by Gruvi

Gruvi has recently conducted an A.U.D.I.T. of the websites of major cinema chains in the UK, Australia and the US, in terms of their effective engagement with online audiences. The following three criteria were used to determine the results: Algorithm The Algorithm score is based on each cinema’s be…

What Cinemas Do To Stay in Touch With Patrons While Dark

If you were to run a poll amongst cinema-goers worldwide asking them why they go to the movies, the result would overwhelmingly be a combination of escapism from the real world and the social experience. As a sector that can temporarily no longer meet either of those objectives, it has never been mo…
Virtual Cinema Screening

Cinemas Partner With VoD Platforms for Virtual Cinema Screenings

It’s been said before and will continue to be said, but these are unprecedented times in the cinema industry. Over 94% of the world’s commercial cinemas are presently closed due to the coronavirus pandemic.  Exhibitors of all sizes are having to find increasingly inventive ways to stay relevan…
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