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CineEurope 2015 cinema advertising panel

CineEurope: Cinema Advertising – New Opportunities in a Digital Age

This post is a transcription composed in real-time during one of the many seminars at CineEurope 2015 in Barcelona, Spain. As such we often paraphrase the presentations being given. It was made more challenging by the fact that I was also chairing the session. Cinema Advertising is together with co…

Terminator Windos laptop battery

Monthly Cinema Digest – July 2015

A round-up of cinema news over the slightly more quiet cinema summer month(s). We are also busy working behind the scenes on a new newsletter format. Comments and suggestions always welcome. USA – The head of AMC Gary Lopez has unexpectedly resigned to be CEO of Extended Stay instead. (No, we…

CineEurope: Engaging the Audience – Interactive Pre-Show Entertainment

The first day of CineEurope, before the official opening ceremony Prometheus Global Media Film Expo Group, the show’s producer, traditionally holds several educational seminars and panel discussions centering around trends and subjects of interest to the worldwide exhibition industry. This yea…

Minions Los Angeles Times Masthead

‘Minions’ LA Times Promotion Stirs Up (Planned?) Controversy

While “Minions” may not commence their invasion of the North American box office until tomorrow (July 10th), you’d have to be living a fairly hermetic life to be completely unaware of the latest animated release from Universal Pictures. The film’s marketing blitz has seen its…

CineEurope 2015 - Engaging The Youth Audience

CineEurope: Executive Roundtable – Engaging the Youth Audience

This post is a transcription composed in real-time during one of the many seminars at CineEurope 2015 in Barcelona, Spain. As such we often paraphrase the presentations being given. Retaining the youth audience, which has traditionally been one of the cinema industry’s most loyal customer base…

Robert Sunshine CineEurope 2015

CineEurope: Opening Ceremony Brings 2015 Conference Into Focus

This post was composed in real-time during the opening ceremony of CineEurope 2015 in Barcelona, Spain. As such we often paraphrase the addresses being given. The opening ceremony of the fifth edition of CineEurope took place against the backdrop of both the record “Jurassic World” earni…

Jan Runge at CineEurope 2015

CineEurope: Connected, Collaborative & Customer Centred – Innovations in Cinema Marketing

This is a real-time transcription of one of the many seminars at CineEurope 2015. As such we often paraphrase the presentations being given. One of the first sessions at this year’s CineEurope 2015 highlighted the innovative use of social media, mobile services and other digital platforms as t…

MPAA 2014 Per Capita Attendance By Age

Millenials and the Future of Cinema

The following editorial has been adapted from a post written by Irina Kobzeva-Pavlovic, Director of Marketing and Business Development at TK Architects International which was published on the company’s blog. One of the common themes at the CinemaCon in Las Vegas this year seemed to be address…

CineEurope 2015 – Day 1

The first day of CineEurope saw a focus on mobile and social media challenges as well as the opening keynotes.

Craig Shoulder

CineEurope: Interview With Christie’s Craig Sholder

In the run-up to CineEurope 2015 CJ is interviewing and profiling several leading companies, trade bodies and people to capture the mood of the cinema industry in Europe. Christie Digital wowed the audience at CinemaCon 2015 when their laser projector, developed jointly with Dolby, which was used to…