Tag Archives: National Amusements

Universal Cancels “Tower Heist” Premium-VOD Test

Tower Heist Cast

Ben Stiller and Eddie Murphy Star In "Tower Heist"

Well that didn’t take long. Facing stiff opposition from exhibitors Universal Pictures has decided to scrap its plan of releasing “Tower Heist” on premium-video-on-demand three weeks after its November 4th release. The move comes a week after the studio originally announced its intentions to run a PVOD test in Atlanta and Portland which would make the film available to about 500,000 cable subscribers for USD$59.99.

No doubt the number of exhibitors willing to boycott the film outright had a great deal to do with the decision. Previously Cinemark, Emagine Theatres, Galaxy Theatres, Regency Theatres and an additional 50 screens owned by independent operators all publicly stated they would not be booking the film if Universal went ahead with the premium-VOD test. Then today National Amusements joined the list of exhibitors opting not to show “Tower Heist”. With 950 screens worldwide, National Amusements is one of the largest chains in the United. States. Bloomberg reported that of the 39,000 screens in the U.S., 12% were participating in the boycott.

If that figure directly corresponds to the drop in box office Universal could expect for “Tower Heist” then that’s significant. Given that it is predicted the film will make upwards of a USD $100 million or more, that could mean foregoing USD $12 million in receipts. It’s unlikely that Universal’s PVOD test would have brought in as much, even if the studio decided to roll it out nationwide. Try explaining that to talent whose contracts are tied to theatrical box office gross.

So earlier today Universal released a prepared statement reversing their decision to test PVOD with “Tower Heist”:

“Universal Pictures today announced that in response to a request from theater owners, it has decided to delay its planned premium home video on demand (PVOD) experiment. Universal continues to believe that the theater experience and a PVOD window are business models that can coincide and thrive and we look forward to working with our partners in exhibition to find a way to experiment in this area in the future.”

Before Universal’s original plan was made public, they reached out to key theater owners to inform them of their desire to release “Tower Heist” on PVOD. I’m not sure what came of these conversations or whether they were more of a warning to exhibitors rather than a request or negotiation. Jon Fithian, head of the National Association of Theatre Owners, who had been mum on Universal’s plans until today, referenced this ongoing dialogue in his response to the studios about-face:

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Popularity: 1% [?]

First Run Movies Headed Into The Home At Premium Prices

Prima Cinema Logo.jpgThe debate over motion picture release windows heated up again last week as two studios spoke openly about their plans for allowing limited home viewing of movies shortly after their theatrical opening. In addition, news came of a pricey new service looking to make films available in living rooms day-and-date with their theatrical launch.

On Tuesday, Sony’s CFO, Rob Wiesenthal, said that his company was not only looking to cable and satellite operators to provide early releases for the studio’s titles, but has high hopes for its new streaming video service, Qriocity. The service was established earlier this year to beam content directly into Sony’s consumer electronics products (televisions, video game consoles, Blu-Ray players, etc.).

Speaking at the UBS Global Media and Communications Conference in New York, Wiesenthal spoke of the “big white space” between theatrical and home video release dates for movies, stating there was “a real consumer desire for a premium offer” for such content. He did not cite any studies or reports to back up the claim that consumers were clamoring for such services.

In fact, it often seems that the only people making such statements publicly are the studios themselves, rather than moviegoers. This is probably because a number of studios are exploring premium video on demand models that will enable them to release movies for home viewing during their theatrical window but with significantly hire prices; around $30 per viewing.

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Popularity: 3% [?]

Sony Expands In Europe With National Amusements, AMC, And Dealer Partnerships

Sony's SRX-R320 Projector

Sony's SRX-R320 Projector

If Sony wanted to make a big splash at Cinema Expo in Amsterdam this past week then they did one heck of a job. On Tuesday, the second day of the conference, Sony announced two exhibitor agreements with National Amusements and AMC Entertainment’s United Kingdom based theatres for digital conversions. The company, known for its 4K digital cinema solution, also struck up partnerships with three European digital cinema dealers.

National Amusements
The biggest of these announcements had to be the news that National Amusements had chosen Sony as their integrator. The theatre chainis one of the largest in the world, operating 950 screens across venues in the U.K., United States and Latin America. National Amusements is the fifth largest theatre chain in North America.

Under their existing virtual print fee (VPF) agreements with Hollywood studios, Sony will install their 4K digital cinema projectors on all of National Amusements’ screens. They will start immediately with Showcase Cinemas, National Amusements’ U.K. theatre chain where Sony Digital Cinema 4K systems will be deployed on all 276 screens. In an effort to quickly ramp up the number of 3D screens at the circuits disposal, Sony will install the first 24 systems before the end of July.

There was no mention when installation of d-cinema equipment would begin in the U.S. or South America.  In fact the press release seemed purposefully non-committal, referring to the deal as an “expected global exhibitor agreement”. One could read into the use of the word “expected” or assume that Sony will be deploying equipment to the 450 screens National Amusements has in Connecticut, Massachusetts, New Jersey, New York, Ohio and Rhode Island. The theatre chain owns 16 theatres in South America which would probably be included in any worldwide rollout.

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Popularity: 15% [?]

Daily Cinema Roundup – Friday 1 May

- UK exhibitor Vue has bold expansion plans for London, announced as part of the tie up with retail property group Westfield and build a total of eight sites by 2011, with two ‘crown jewel’ sites in London. From THR.com, “Vue Entertainment CEO Tim Richards said the site at London’s Westfield shopping center aims to be “the jewel in the crown” for the chain. It will be an all-digital venue with “no film projectors in sight” and Richards claims it will be the biggest purpose-built cinema in Europe, with 3,000 seats in a complex of more than 100,000 square feet.” Tim hopes to throw open the doors to this all-digital 3D entertainment palace in time of James Cameron’s “Avatar”;

- Fellow UK exhibitor Cineworld has just announced another terrific quarter. From Reuters, “Cineworld said in a statement that box office takings were up 19.1 percent in the 17 weeks to April 23, driven by British multi-Oscar winner Slumdog Millionaire, but other income led by advertising was down 24.6 percent in the same period.” From the Press Assosiciation we learn that 3D is also padding the coffers nicely. “So far the group has been “very encouraged” by its initial investment in 3D after it claimed 50% and 46% box office share for children’s films Monsters versus Aliens and Bolt.” Cineworld is also opening more screens, next up 10 screens in Aberdeen and five in Witney. From Brand Republic we learn that “The rise in cinema takings comes as consumers continue to desert UK pubs and clubs.“;

– No sooner has the Dolby announced the Arqiva satellite tie-up then its green digital cinema credentials get trumpeted for the distribution of eco-mentary “Big River Man“. From Home Cinema Choice, “The film will be mastered in the US and then transmitted from there to the company’s UK centre. From there the DCP (Digital Cinema Package) will be transmitted to digital cinemas around the UK – cutting out the need for air freight and couriers, which in the past have been used to transport 35mm film and hard drives containing digital prints, and significantly reducing Big River Man’s carbon footprint.” Friends of the Earth might be happy but as the subject of the film is a ‘horseburger-loving Slovenian‘ don’t expect this to get the support of PETA.

- Anti-social behaviour is the bane of cinema operators in most countries, but in the UK the problem is Greys Gone Wild. From The Telegraph, “Pensioners at the Odeon, in Leicester, have been reprimanded for threatening, pushing, poking, bullying, harassing and intimidating staff, saving seats for friends and queue jumping. Concerns were also raised about customers abusing the complimentary tea and biscuits arrangement.” The Senior Screen programme will be terminated, a three-page letter (see above) warned, if this type of bad behaviour is not curtailed;

- National Amusements sale of some of its cinemas appears not to be going as well as hoped, we learn from THR.com. “U.S. screens included in a $1 billion-plus batch of National Amusements theaters drew fewer than a half-dozen bids by Thursday, but more were expected by Friday’s deadline after lucrative properties initially withheld were tagged for sale. A separate auction of National’s roughly 275 U.K. screens completed its first round of nonbinding offers last week amid a flurry of last-minute bidding.” Apparently other major cinema chains are not knocking on the doors, meaning that financial institutions are likely to have put in ‘lowball’ offers only at this stage;

- UK’s Empire Cinemas has awarded the contract for its telephone booking system. From the press release, “Telephonetics VIP, the speech automated specialist, today announces the signing of a multi-year contract with Empire Cinemas Ltd for the supply of its MovieLINE® automatic speech recognition (ASR) ticket booking and information technology solution to all of its 17 UK cinema sites. After a 3 year long relationship with Eckoh, Empire Cinemas has decided to switch their supplier to major competitor Telephonetics VIP. ” I’m sorry, I didn’t understand – could you repeat that? Click, brrr:

- Barco is trumpeting its successes in Latin America in a press release out just in time for, errh, ShowCanada. “Digital Cinema pioneer Barco announced today that the deployment of its digital cinema projectors is growing substantially into the Latin American marketplace. Spearheaded by Barco’s relationship with Texas-based Cinemark International, Barco DP-2000 projectors have been deployed into more than 25 Cinemark multiplexes throughout Mexico, Central and South America, including major cities in Argentina, Chile, Peru, Guatemala, Panama, Colombia, Ecuador and Brazil.” This triumph is somewhat undercut by the toll that the H1N1 (don’t-call-it-swineflu) is taking on the Mexican exhibition industry at the moment. It is no small irony that this summer’s box office might be undone by  small virus instead of a great big recession. Do your duty and visit your local multiplex this weekend – bing your hand sanitizer gel if you are worried;

- Ending on a positive note (as we like to here on CJ), Australia’s The Age has an article where the headline really says it all ‘Cinema boom shows even economic clouds have silver lining‘. “”Cinema does represent demonstrable value, particularly in tougher economic times, and compared to the cost of holidays, concert tickets and restaurants,” Liebmann said. Spending on filmed entertainment is set to rise by 5.3 per cent a year until 2012, to $3.4 billion, according to PricewaterhouseCoopers.” And who are we to argue with PWC?

Popularity: 31% [?]

National Amusements Shutters Three Theatres

The marquee outside the now closed Atco Multiplex Cinemas

The marquee outside the now closed Atco Multiplex Cinemas

The Boston Globe is reporting that National Amusements is closing two of its theatres in Massachusetts.  The Showcase Cinemas Lawrence 1-6 which opened in 1965 and employed 30 people, was shut down on Monday.  The Circle Cinemas in Brookline, which employed a staff of 21, will hold it’s final screenings on September 7th.

Of the two theatres the Circle Cinemas was by far the more historic venue.  It originally opened in 1946 as a single screen theatre called the Circle Theater, though was also known as the Cleveland Circle.  In 1976, the Cinema was divided in half and given the name Circle Cinemas.  The theatre developed into one of the best in Boston and in its heyday played most of the major releases.  The theatre booked mostly Paramount films, which is no surprise since National Amusements is owned by Sumner Redstone, the owner of Viacom, the parent organization of both Paramount Pictures and CBS.  (Editorial Addendum: Redstone did not purchase Paramount Pictures until 1993).  One such film was “Love Story” which played at the Circle Theatre for over a year six months starting in 1970.

Toward the end of its run the two theatres inside Circle Cinemas had been divided into seven awkward spaces.  Patrons often faulted the venue for having small theatres with tiny screens.  Read More »

Popularity: 25% [?]