MMI’s global growth has expanded once again. The evolution began in 2014 when Luxin-Rio (LR) aligned itself with MMI US to migrate the MX4D brand to China with great success. Together, they have produced over 200 MX4D Motion EFX Theatres in China, bringing the MX4D footprint to over 300 theatres worldwide. Recently, Volfoni S.A.S. and Arts Alliance Media (AAM) joined forces with MMI and LR to create a more integrated solution for the cinema industry.

With LR, Volfoni, AAM, and MediaMation, the company can now offer better integrated solutions and help enhance the exhibition experience. This includes 4D cinema technology and programming, VR and ESports gaming, content and operational solutions, service support and data management, 3D equipment and glasses and leasing services. MMI provides 4D theatre systems and interactive technology integration services, LR provides turnkey solutions for entertainment equipment. Their primary businesses include sales of 3D/4D cinema systems, integration services of cinema equipment and software, and interactive technologies. Volfoni S.A.S is the world’s leading 3D cinema technology brand. AAM is the global leader in cinema software and services.

Along with the new strategic partnership, MMI is reinforcing its stronghold in the industry with a new executive staff. Howard Kiedaisch has been named Chief Executive Officer. Kiedaisch currently serves as LR’s Senior Vice President of International and has an extensive background in the film and technology industries having previously been CEO of Motion Pictures Solutions and worked on the film distribution side at Orion Pictures, PolyGram Film and as CFO of Universal Pictures International.

MMI’s co-founder, Dan Jamele, has become the company’s Chief Innovation and Technology Officer (CITO). “My wife, Alison, and I founded MMI in 1991, literally in our garage, and cannot be more proud of the people, projects, and growth that we have seen over the years,” said Jamele. “The company is proudly moving upward and forward in our vision to surpass our endeavors.”

Kiedaisch stated, “MediaMation has been put in a great place due to all the work of the team and with the support of Luxin-Rio and their partners, we are ready to make significant expansion in both the cinema and attractions businesses. This is only the beginning.”

About AAM
Arts Alliance Media (AAM) is the global leader in digital cinema software and services. We offer a wide range of solutions to exhibitors which enable them to reduce costs, increase efficiency, and improve the cinematic experience for their customers.
AAM’s software touches over 40,000 digital screens globally, while AAM’s network operations center (NOC) supports several thousand screens.

About Volfoni
Volfoni, based in Paris, is the largest European 3D system company and a global brand with award winning products such as the SmartCrystal™ Diamond for the cinema industry and the Edge VR™ Active Glasses for the virtual reality industry. Visit www.volfoni.com

About Luxin-Rio
Luxin-Rio was established in 2013 in Qingdao, ShanDong Province, with a registered capital of 30 million RMB, by Shandong Luxin Culture Industry Venture Capital Co., Ltd. (member of Shandong Luxin Investment Holdings Group Co., Ltd.) and Guangzhou Rio Tech Optics Co.,Ltd. In 2015 Funds from Hubei Provincial High Technology Industry Investment Co.,Ltd invested in Luxin-Rio.

Their member companies include MediaMation Inc. (global leader in 4D technology from USA), Volfoni S.A.S. (world-leading 3D technology brand from France), and TCL Chinese Theatre (most famous high-end cinema in Hollywood, USA), as well as subsidiaries such as Volfoni-rio, Yuhe Optics, and etc.

About MediaMation, Inc.
For over 25 years, MediaMation, Inc. has provided innovative technological solutions to the Cinema and Themed Entertainment market and has expanded to the ESports industry in 2017. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D Motion EFX theaters and seats, including its MX4D Motion EFX technology, with over 300 installations worldwide. MediaMation also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.

For more information, visit www.MX-4D.com.