Summer to Include First ScreenX Openings in Western Europe, Including the First “4DX with ScreenX” Location Outside of South Korea
CJ 4DPLEX is kicking off the summer with a clear message that the growth of its immersive technologies, 4DX and ScreenX, is only just beginning. In fact, as a result of the news announced last week at CineEurope in Barcelona, ScreenX – the premium, 270-degree, panoramic, multi-projection cinema system – is on pace to grow its number of locations more than 40%, and nearly double the number of major Hollywood studio releases in 2018 vs. 2017.
“Our success could not be possible without support from our exhibition and distribution partners, and we will continue to innovate to make movie watching experience to another level,” said Byung-Hwan Choi, CEO of CJ 4DPLEX. “We are incredibly thankful for their trust and support.”
New ScreenX Locations Coming to the U.S., Europe and the Middle East
The number of ScreenX locations spanning several countries and regions around the world continues to grow at an accelerated pace. This summer, five new ScreenX locations are coming to France and Switzerland at Les Cinémas Gaumont Pathé and Arena Cinemas, respectfully. This includes the introduction of “4DX with ScreenX” for the first time outside of South Korea through CJ 4DPLEX’ growing partnership with Pathé in Paris. This award-winning concept combines – in the same theatre auditorium – ScreenX with the 4DX technology that utilizes motion seats and environmental effects such as rain, wind, lightning, bubbles and various scents.
Today’s news builds on major announcements from last week, including on Tuesday, June 12, when CJ 4DPLEX announced a partnership with Cineworld Group to open 100 ScreenX locations at its theatres in the next few years. This agreement, which marks a major milestone for both companies, will include installing the multi-projection cinematic system in 10 different countries: U.S., U.K., Israel and seven other European countries. “Our relationship with CJ 4DPLEX goes beyond accelerating the installation of new 4DX and ScreenX locations around the world, to a shared vision of the future of immersive cinema,” said Mooky Greidinger, CEO of the Cineworld Group in Tuesday’s announcement. “We are committed to maintaining a premium moviegoing environment at all of our locations in all regions, and the adoption of the most innovative cinema technologies is key to bringing our customers the best experience possible.”
Other expansion news at CineEurope includes new partnerships with KNCC (Kuwait National Cinema Company) and Reel Cinemas to expand ScreenX in the Middle East, with the format’s first locations in Kuwait and UAE, respectively.
This news adds to additional expansion of the worldwide ScreenX footprint that includes four new U.S. locations through a recently-announced partnership with B&B Theatres (and including the largest ScreenX auditorium in the world and first in the midwest).
To date, there are 142 ScreenX auditoriums in the world, with three in the U.S. The above additions builds on the already fast growth of the format, which is also expected to pass 200 total screens by end of the year across China, Japan, Korea, Southeast Asia, Turkey and LATAM – more than 40% growth compared to 2017.
New Hollywood Studio Releases Coming in ScreenX
Both Hollywood blockbusters and local feature films have seen success in ScreenX, with past titles from major studios including: “King Arthur: Legend of the Sword,” “Pirates of the Caribbean: Dead Men Tell No Tales,” and “Kingsman: The Golden Circle” in 2017.
In 2018 so far, Black Panther and Rampage were released in ScreenX, with other upcoming titles including “The Nun” and “Aquaman.” Last week, the latest film to be available in ScreenX was announced – Marvel Studios’ “Ant-Man and The Wasp,” which is set to premiere around the world beginning July 4. (ScreenX trailer: https://www.youtube.com/watch?v=w3ehFBf2RUA)
These newly-announced titles bring the total number of films from major studios to release this year in ScreenX to five – nearly doubling the number of ScreenX releases in 2017. The company plans to continue to fill the pipeline of upcoming major studio titles, with the goal of scheduling at least one ScreenX release per month.
ScreenX is the world’s first multi-projection system designed to enhance the cinematic immersiveness of the theatre setting. It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the company’s industry-changing “next cinema formats”, alongside 4DX, the global-leader in multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to experience beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three walls of theaters. To date, ScreenX has been installed in more than 142 screens around the world, including 86 screens in South Korea; 44 screens in China; 3 in the United States; 4 in Turkey; 2 in Vietnam and 1 in Thailand, Japan, and Indonesia.
About CJ 4DPLEX
CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 520 Hollywood and local titles have been screened in 4DX. As of May 2018, more than 62,800 4DX seats operate in 524 auditoriums spanning 59 countries.
CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company, and its technology has been recognized with silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. For more information, please visit www.cj4dplex.com.