Cineworld is offering customers the opportunity to donate to MediCinema at its point of sale when purchasing tickets online.
For the whole of June, when Cineworld customers buy a ticket they will be given the opportunity to add a donation to their final amount.
MediCinema CEO Colin Lawrence said: “We are incredibly grateful to Cineworld for making us one of their charity partners and we know that this click-to-give mechanism can be really successful. The money raised through these donations will play a vital role in enabling NHS hospital patients to visit our in-hospital cinemas around the country for free, allowing them to leave the isolation of the wards behind to enjoy the latest films.”
Shaun Jones, Vice President of Operations (UK & Ireland). “We are delighted to be able to help support MediCinema in this way. It is a charity which is close to our hearts, bringing the cinema experience to hospitals and the patients who need the big screen escape more than anyone.”
MediCinema is a UK charity which improves the wellbeing and quality of life of NHS patients and their families through the power of the shared cinema experience and the magic of film. It builds and runs cinemas in hospitals equipped with space for beds, wheelchairs, and medical equipment. Its services help to improve emotional, mental, and physical health, reducing feelings of isolation, anxiety, and stress, and increasing patient resilience.
While its hospital cinemas were suspended in March 2020 just before public cinemas were closed, some were able run screenings from August 2020 and were at times the only operating cinemas in the country. All the MediCinemas have now reopened for screenings and follow the agreed hospital Covid protocols. During lockdown MediCinema also launched a new free bedside film channel for patients.
Since MediCinema was founded in 1999 it has given more than 305,000 experiences to NHS patients, their families, carers and those closest to them. MediCinema operates cinemas in the following: Chelsea and Westminster, Guy’s and St Thomas’ (currently due for reconstruction) Hospitals in London, Newcastle’s Royal Victoria Infirmary, the Southern General Hospital in Glasgow and Serennu Children’s Centre in Newport, South Wales.