Brentford, UK (December 4, 2019) – Cineworld and RealD announced today a continuation of their partnership on RealD 3D equipment and 3D glasses in the UK. Cineworld will use 3D equipment and glasses provided by RealD in their venues to create a premium 3D cinema experience for customers. The renewal was signed as part of a wider deal to include Regal in the US.
Renana Teperberg, Chief Commercial Officer said “Cineworld is proud to continue our relationship with RealD to offer industry leading 3D at our locations. It has always been our goal to create the best 3D experience for our consumers. Movies such as “Star Wars: The Rise of Skywalker”, “Wonder Woman 1984” and “Jumanji: The Next Level” or family entertainment like “Mulan”, “Spies In Disguise” or “Trolls World Tour” are made to be seen in 3D. We believe in the future of the 3D market and the long-term partnership with RealD reflects that.”
John Trafford-Owen, Managing Director of RealD Europe said “RealD is delighted to continue our partnership with such a progressive company as Cineworld. Together we will strive to continually develop technology and screen the latest and greatest movies to consumers in the way they were meant to be seen; in spectacular, bright and crisp RealD 3D.”
About RealD Inc.
Named three times as “Most Innovative Company” by Fast Company, RealD’s mission is to perfect the visual experience on every screen and on every device. RealD pioneered digital 3D cinema and today has the world’s largest 3D cinema platform with well over 2 billion people having experienced a movie in RealD 3D. RealD’s network of theatres includes more than 30,000 installed screens in 75 countries with over 1,200 exhibition partners. As the world’s premier visual technology innovator, RealD designs and licenses cutting-edge technologies that enable a premium viewing experience in the theatre, at home and on personal devices.
About the Cineworld Group
Cineworld Group was founded in 1995 with its roots going back to 1930 through the combination with Cinema City in 2014. In December 2017, Cineworld acquired US cinema chain Regal Entertainment Group. Following completion of the deal in February 2018, the enlarged Group became the second largest cinema chain in the world, with 9,538 screens across the US and Europe.
Cineworld is operating cinemas today in ten countries: the US, the UK, Ireland, Poland, Romania, Israel, Hungary, Czech, Bulgaria and Slovakia, covering a market of approximately 500 million people. The acquisition of Regal provides Cineworld with a major presence in the US cinema market, the largest box office market in the world. Cineworld’s primary brands are Regal (in the US), Cineworld and Picturehouse (in the UK & Ireland), Cinema City (throughout Europe) and Yes Planet (throughout Israel). We believe that the size, reach and quality of Cineworld’s theatre circuit provides its patrons with a convenient and enjoyable movie-going experience. We are committed to being “The Best Place to Watch a Movie!”. More information can be found at www.cineworld.com.