The Hollywood Reporter Archives - Celluloid Junkie

NEWS

(From left) Moderator Zac Ntim of Deadline, Oscar-winning producer Mollye Asher ("Nomadland," "The Rider," "On Swift Horses") and film marketing strategist Mathias Noschis of Alphapanda participate in the "Audience First: Rethinking Film Marketing Before Distribution" panel at the Karlovy Vary IFF on July 6, 2026.

Indie Film Marketing Can’t Wait Until the Film Is Finished

A panel at Karlovy Vary examined the need to begin the marketing conversation at the earliest possible stage… even before production begins. At Karlovy Vary’s Industry program (July 5-9), a sharp conversation held on July 6 on audience strategy argued that independent films can no longer afford to t…

Expendables 3

When Reporting On Piracy Becomes Ethically Irresponsible, If Not Illegal

I have been waiting for this day for what feels like an eternity. Today, August 15th 2014 is the day “The Expendables 3” hits movie theatres worldwide. No, I have not been waiting two years since the “The Expendables 2” was released and earned more than USD $300 million in wo…

For Your Consideration Ads

Hollywood Trade Publications Aren’t Just For Christmas – Are They?

Q: What do ski resorts, turkey farms, Christmas tree markets and Hollywood trade publications have in common? A: They are all largely seasonal industries. Ski resorts don’t have much business in the snow-free summer months, just as there only seems to be demand for turkeys and Christmas trees…

Trades Tackle Box Office Reporting Day-By-Day

There are some who believe that Hollywood movies began a long decline when the industry started relying on a film’s opening weekend box office for a large chunk of its ultimate gross. They argue that as mainstream media began to report box office figures, who came in first over a given weekend beca…