WEEKEND RECAP First, a little background. Super Bowl weekend used to be a box office wasteland, a cinematic version of Chernobyl West. Studios believed that moviegoers were too busy either planning or attending Super Bowl parties and stayed away from…
In the run up to Super Bowl XLVIII last week a non-industry friend remarked how absurd they thought it was for Hollywood studios to spend $4 million to purchase a 30-seocnd television commercial during the game. That’s how much Paramount…
China: PRC is cracking down on tax avoidance and under-payment to distributors by cinemas. “New rules have gone into place in China to prevent cinemas from manipulating viewing figures and engaging in other forms of fraud. The State General Administration of…
From the moment Dreamworks Animation first announced that it would run a 3D trailer for it’s March release “Monsters. vs. Aliens” during Super Bowl XLIII everyone working in the entertainment industry took notice, especially those in distribution and exhibition. Now…
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