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Fifty Shades Freed, Peter Rabbit & 15:17 To Paris

“Winchester” Fails to Blow Away Competition as “Jumanji” Returns to the Medal Platform for Yet Another Weekly Win. This Weekend at the Box Office.

WEEKEND RECAP First, a little background. Super Bowl weekend used to be a box office wasteland, a cinematic version of Chernobyl West. Studios believed that moviegoers were too busy either planning or attending Super Bowl parties and stayed away from the first weekend in February as if it had choler…
Super Bowl XLVIII Movie Spots

Is Advertising a Movie During the Super Bowl Really Worth $4 Million?

In the run up to Super Bowl XLVIII last week a non-industry friend remarked how absurd they thought it was for Hollywood studios to spend $4 million to purchase a 30-seocnd television commercial during the game. That’s how much Paramount Pictures paid for its spots promoting “Transformers: Age of Ex…
Seeing Eye Dogs In Chinese Cinema

Daily Cinema Digest – Friday 24 January 2014

China: PRC is cracking down on tax avoidance and under-payment to distributors by cinemas. “New rules have gone into place in China to prevent cinemas from manipulating viewing figures and engaging in other forms of fraud. The State General Administration of Press, Publication, Radio, Film and…

Dreamworks’ 3D Super Bowl Stunt Gets Mixed Reviews

[youtube width=”480″ height=”295″]http://www.youtube.com/watch?v=MNK3vdyYdGw[/youtube] From the moment Dreamworks Animation first announced that it would run a 3D trailer for it’s March release “Monsters. vs. Aliens” during Super Bowl XLIII everyone working in the enter…
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