Tim League Discusses the Alamo Drafthouse Smartphone Policy

Alamo Drafthouse is the premier up-market cinema chain in the United States. Yet it is sometimes better known for its ‘zero tolerance’ approach to people using cellphones, smartphones or even Google Glass in its cinemas. Following the big response we…

Smartphones Are Killing the Cinema Experience

Last week a man got maced in the face for asking a fellow patron in a cinema to turn off their smartphone during the screening of a film. What is shocking is not that the attacker was a woman, or…

Volkswagen Public Service Ad Makes Impact In Cinemas

Please Note: To experience the full intent of the advertisement being discussed, it is advised to watch the spot, embedded above, before reading this post. These days for an advertising campaign to be considered a success it has to not…

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