Wire Posts – Celluloid Junkie

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Everyman Cinema and Emirates' World Class Cinema campaign 2

Pearl & Dean Partner Emirates with Everyman for a First-Class Experience

Some partnerships feel like a match made in advertising heaven. Certainly, that was the feeling when Catherine Ferguson, Head of Strategic Partnerships at Pearl & Dean, took a call last June with a chance to pair up Emirates and Everyman Cinema. Contacted by Emirates’ media agency Universal McCa…

How “Bridget Jones” Can Inspire Cinema Brand Partnerships for the Over 50s Audience

Love is truly eternal in the classic films etched in the minds of generations: Heathcliff pines for Cathy and Romeo and Juliet sigh and die together. But for everyone’s favourite anti-heroine Bridget Jones, everlasting love sadly seems perpetually out of reach. The trailer for the character’s fourth…

CJ Opinion: LVMH’s 22 Montaigne and the Relationship Between Luxury Brands and Cinema

Named after the stunning street where its Paris headquarters sits, luxury powerhouse LVMH is launching a new entertainment division called 22 Montaigne. This new creative endeavour explores opportunities for entertainment creators, producers and distributors on film, TV and audio projects to collabo…

Kathryn Jacobs, Katy Loria, Cliff Marks, Stefan Kuhlow

Cinema Advertising Companies Step in to Help Re-Boot Cinema

The past few days have seen many countries taking their first (baby) steps into a post-lockdown world. The nature of which vary drastically from nation to nation – for some it’s schools, others it’s bookshops. In certain US states it appears to be everything. Global spectators watch anxiously, curio…

CJ@IBC ‘Big Screen and Second Screen – can they coexist peacefully and profitably?’

The use of smartphones in cinemas is often reviled, but these experts and practitioners show how it can be enjoyable and profitable as part of the IBC Big Screen Experience.

Aussies Want UK Cinema Advertiser

UK/Irish cinema screen advertiser Carlton Screen Advertising (CSA) is officially in the chopping block with the most likely buyer being Pacific Equity Partners, which bought the exhibitor Australian cinema chain Hoyts last year. Having once been the biggest and most profitable screen advertiser in t…