Pearl & Dean, the UK's best-known cinema advertising contractor today announces the appointment of Clare Turner to the newly created position of UK Chief Commercial Officer (CCO). She will be responsible for spearheading commercial growth whilst maintaining Pearl & Dean’s position as a cutting-edge film and cinema media owner.
Turner has worked at Pearl & Dean for over 27 years, in roles including Sales Director and Client Services Director. During this time she has developed initiatives between clients and Pearl & Dean’s agency sales teams, creating rich film partnerships for brands. Highlights have included work with M&S, Chambord, Kia, British Airways and EDF. During her time at Pearl & Dean, Clare has been recognised as a top 10 Sales Director by Campaign Magazine.
As CCO, Clare will focus on expanding the company's agency, exhibitor and client partnerships to further elevate Pearl & Dean’s position within the UK marketplace. Clare’s remit will also include exploring new revenue streams and commercial partnerships. Clare will focus on growth in the UK, with Damon Westbury, who was hired last year as Chief Commercial Officer in Ireland, focussing on the Irish market.
Kathryn Jacob, CEO at Pearl & Dean, said: “Put simply, Clare is ridiculously talented. This promotion is in recognition of her stellar work in revenue generation, her excellent team building skills, management capabilities and boundless creativity. I look forward to working with her in this newly created role to continue ensuring Pearl & Dean remains at the forefront of brands’ minds when considering cinema advertising. Clare’s energy and passion for what we do always shines and I am incredibly proud to welcome her to the C-suite.”
Clare Turner, Chief Commercial Officer at Pearl & Dean, said: “I'm very excited to continue on my journey at Pearl & Dean in this newly created UK role. It has been incredible being a part of the growth of the business, working with wonderful colleagues and many of our partners in developing creative cinema and film campaigns that are memorable and drive impact. This is such an exciting time for Pearl & Dean and I am looking forward to leading further growth for the business as we take Pearl & Dean to even greater heights.”
About Pearl & Dean
Pearl & Dean is the UK’s best-known cinema advertising contractor. Representing a wide range of cinemas, with multiplex chains offering landmark locations throughout the UK & Ireland including Showcase, Empire, Movie House, and Omniplex sites. Its iconic theme tune, Asteroid, evokes an instant aroma of popcorn and fun.
Pearl & Dean also represents the majority of the independent exhibition sector, with a portfolio of quality circuits such as Everyman, Curzon Cinemas, Scott Cinemas, Northern Morris and WTW Cinemas as well as independently operated cinemas, drive-in cinemas and outdoor experience cinemas like The Luna Cinema, each offering individuality and often a specialist audience.
Pearl & Dean’s cinemas offer a varied schedule of programming – from the latest blockbusters through to classic and art-house movies to alternative content such as live opera or concerts. All of this enables Pearl & Dean to offer advertisers precise targeting of either specific demographics or the population as a whole, in an environment where advertisers can showcase brands to a relaxed and captive audience.