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The organ stands centre stage in the Odeon Luxe, Leicester Square

DCM Upfronts: Cinema Offers Economic Edge to Advertisers

Cinema advertising company, Digital Cinema Media (DCM), held its annual Upfronts showcase at the flagship Odeon Luxe Leicester Square, London, playing to a full house of agencies and brand representatives. Brought forward from its usual July slot to 27th March, the event was hosted as usual by CEO K…
Cinema Programmatic Advertising

CJ Opinion: Will Cinema Advertising Share the Fate of Linear TV Advertising?

Pre-show advertising in cinemas is a key revenue driver that significantly contributes to operators’ bottom lines. As the cinema industry evolves — diversifying its offerings to meet changing audience expectations — cinema advertising must also adapt to stay relevant and competitive. Embracing…
Bridget Jones and a thought bubble containing make up, dessert, trainers etc.

How “Bridget Jones” Can Inspire Cinema Brand Partnerships for the Over 50s Audience

Love is truly eternal in the classic films etched in the minds of generations: Heathcliff pines for Cathy and Romeo and Juliet sigh and die together. But for everyone’s favourite anti-heroine Bridget Jones, everlasting love sadly seems perpetually out of reach. The trailer for the character’s fourth…
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