Pearl & Dean, the UK’s best-known cinema advertising contractor, today announces a new partnership between breakdown expert, Green Flag and the UK’s leading producer of open air screenings, The Luna Cinema. Green Flag will enact experiential marketing at Gunnersbury, Hylands House, Ascot Racecourse & Lincoln Castle locations for The Luna Drive In Cinema, Luna’s series of drive-in events this September.
Green Flag will give away 3,000 branded windscreen wipes and 1,000 Green Flag hampers. The hampers will include a voucher for a free Green Flag Health Check and a Luna Gourmet Hamper that will feature gourmet Joe & Seph’s popcorn, Green & Blacks chocolate, a large bottle of Belvoir Elderflower presse, as well as a box of lemon butter shortbread and giant marshmallows.
The Luna Cinema, which hosts some of the most popular open-air film screenings in the UK, is hosting dozens of drive-in screenings across the summer and autumn, with upcoming dates at Gunnersbury Park in West London, Ascot Racecourse in Berkshire, Hylands House in Essex and Lincolnshire Showground.
The deal was brokered between Pearl & Dean and Mediacom Sport & Entertainment, and the campaign will run until 27th September.
Kathryn Jacob, CEO at Pearl & Dean, said: “It is fantastic that we are able to broker this deal between Green Flag and The Luna Cinema. Green Flag is a huge household name in British motoring services and this is a perfect pairing for the drive-in cinema season.”
George Wood, Founder at The Luna Cinema, said: “We are delighted to welcome Green Flag, clearly the perfect partner for our season of Drive In Cinema! The competitions the Green Flag team are running are sure to prove popular with our drive in audiences, and I know for a fact their fantastic hampers will be an ideal treat to enjoy whilst watching a classic film on a Luna Drive In big screen.”
Kirsty Hoad, Head of Marketing at Green Flag, said: “At Green Flag we are always thinking about creative ways to engage customers and get people talking about our brand. The Luna Drive-In Cinema is the perfect opportunity for us to do this with an audience of film fans and motorists.”