The UK cinema advertising contractor, Pearl & Dean, has rekindled its relationship with Curzon by securing a new contract set to start in July 2023.
The partnership will see Pearl & Dean work with Curzon to deliver advertising in their luxury cinema spaces and potentially across their other assets in the future.
Pearl & Dean last worked with Curzon in 2015, when the contract moved to DCM. The return to Pearl & Dean will enable these two iconic cinema brands to bring the power of cinema and the big screen fully to life for advertisers.
Curzon is a luxury independent film brand covering film exhibition, distribution, production, and on-demand streaming.
Curzon cinemas offer premium film experiences in atmospheric venues around London and across the UK. The iconic chain has an upmarket customer base who are curious and passionate about culture. They host glitzy red-carpet premieres and Q&As with award-winning directors and high-profile actors. Curzon boasts 60 screens across 17 cinemas, and it plans to continue expanding with the reopening of its Chelsea location next on the agenda.
Curzon Home Cinema provides an extension of their cinema offering into the home with premium on-demand streaming. The pioneering service offers films in the home on the same day as they open in cinemas. Curzon’s revolutionary membership brings together cinema and streaming for the first time, with their CULT membership offering fully flexible, near-limitless access to both Curzon cinemas and Curzon Home Cinema Curzon Film, their distribution house, are champions of award-winning and critically acclaimed films helping to spread the work of renowned directors such as Ruben Östlund, Céline Sciamma, Wim Wenders, and Bong Joon Ho.
Curzon opens a wealth of exciting opportunities for Pearl & Dean and the partnership will increase their market share of admissions this summer to circa 22%.?
CEO, Kathryn Jacob from Pearl & Dean said: “It’s fantastic to be reunited with Curzon, and we are excited to embark on this new chapter with them, celebrating and collaborating on the magic of cinema through luxury experiences.”
Commercial Director, Alex Sheldon from Curzon said: “We look forward to working with Pearl & Dean. This great collaboration marries two iconic heritage brands with a rich history within cinema, especially as Pearl & Dean turns 70 this year and Curzon turns 90 in 2024.”
About Pearl & Dean
Pearl & Dean is the UK’s best-known cinema advertising contractor. Representing a wide range of cinemas, with multiplex chains offering landmark locations throughout the UK & Ireland including Showcase, Empire, Movie House, and Omniplex sites. Its iconic theme tune, Asteroid, evokes an instant aroma of popcorn and fun.
Pearl & Dean also represents the majority of the independent exhibition sector, with a portfolio of quality circuits such as Everyman, The Light Cinemas, Scott Cinemas, Northern Morris and WTW Cinemas as well as independently operated cinemas, drive-in cinemas and outdoor experience cinemas like The Luna Cinema, each offering individuality and often a specialist audience. Pearl & Dean’s cinemas offer a varied schedule of programming – from the latest blockbusters through to classic and art-house movies to alternative content such as live opera or concerts. All of this enables Pearl & Dean to offer advertisers precise targeting of either specific demographics or the population as a whole, in an environment where advertisers can showcase brands to a relaxed and captive audience.
Curzon is a branded customer-facing platform covering film exhibition, distribution, production, and on-demand streaming. The company currently operates 17 cinemas across the UK exemplified by flagship venues Curzon Mayfair, Curzon Soho and Curzon Bloomsbury. The distribution business has over 40 years of experience in independent film and boasts a library of over 400 critically acclaimed films by the world’s greatest directors including Ingmar Bergman, Michael Haneke, Andrei Tarkovsky, and recently Celine Sciamma, Bong Joon Ho and Ruben Östlund. Streaming service Curzon Home Cinema pioneered day-and-date releasing and is available to customers through TV, Mobile apps and over-the-top platforms, with a reach into 6.5 million homes. Curzon is part of the Cohen Media Group which produces and distributes independent, foreign language and arthouse film in North America. It also owns HanWay Films, an international film sales agency and Landmark Theatres, America’s largest specialized theatre chain dedicated to independent cinema with 252 screens in 27 markets. www.curzon.com