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Gerry Lopez, CEO of AMC Entertainment

Daily Cinema Digest – Tuesday 8 July 2014

Today’s big news is AMC spending USD $600 million on upgrading its cinemas, primarily introducing bigger and more comfortable seats. The strategy has been flagged before but now everyone is following. It is effectively an admission of defeat in terms of ever hoping that attendance figures will impro…

NCM Monster Media

NCM Surrenders Lobby Ad Selling to Focus on Big Screen

Cinema advertising major National CineMedia has together with Cinema Scene entered a joint-selling agreement with Adspace Networks for a major digital place-based network that will dominate movie theater lobbies in the United States. The move will create economies of scale and free up NCM to focus o…

National Cinemedia

Daily Cinema Digest – Friday 16 May 2014

USA (NY) – National CineMedia has announced the details of its partnership with Shazam, to create audio-embedded links in its adverts for enhanced content. There are further partnerships with Disney’s Maker Studios and Idea United. National CineMedia revealed intriguing partnerships with…

Shark eating shark eating shark

NCM’s Acquisition of Screenvision Is Hard To Fathom

To say the announcement of National CineMedia’s acquisition of arch-rival Screenvision stunned the cinema industry would be an understatement, even though the deal had been anticipated for some time. Within the cozy confines of the cinema advertising industry this outranks deals like Dolby b…

John Rubey

Fathom Events New CEO John Rubey Provides Both Experience and Leadership

When National CineMedia (NCM) spun off its alternative content division, NCM Fathom Events, into a completely separate business entity at the end of 2013, it did not identify a chief executive officer for the newly formed company. Kurt Hall, the chairman and CEO of NCM, stayed with the cinema advert…

Daily Cinema Digest – Tuesday 25 February 2014

Two article’s on the challenger to ROH’s event cinema opera supremacy in the UK. First is The Guardian’s take on ENO’s Peter Grimes showing and decision to hire rock music director Andy Morahan to film it. Overall positive, bar a few technical glitches. “English Nationa…

Cinema Advertising Shows No Sign of Ageing at Cannes Lions

[youtube]http://youtu.be/PE_kqk8CXEM[/youtube] Cinema advertising celebrated its 60th year at the Cannes Lions Festival of Creativity by positioning itself as the “magical, mysterious and creative media platform” of choice. The well attended seminar on Monday the 17th of June at the Cann…

Pearl Jam concert ‘exclusively’ in digital cimema

Apparently Seattle grunge rockers Pearl Jam are still around and will be appearing on a screen near you, at least if you live in one of a handful of US or UK cities, on 24 and 25 September. They are the latest act whose concert has been recorded in high definition an 5.1 surround soundRead More