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Omdia - Key Trends in Movie Windows in 2025

Theatrical Windows Are Stretching Again — and Hollywood’s C-Suite Wants Them Longer Still

Average first TVOD windows rose in 2025, Disney again led the majors with a 61.6-day average, and early 2026 releases point toward a stronger 45-day baseline. After several years in which theatrical windows seemed to be shrinking by the quarter, the North American market may finally be settling into…
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