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How Do You Make Marketing Movies Via Social Media Sexy? Ask Beyonce

http://instagram.com/p/qp2Maivw5b This is one of those “in case you missed it” posts. We have previously written about the use of social media in the marketing of movies and television. Yet, I can’t recall ever detailing the use of social media to promote the upcoming release of ma…

The Beyonce Experience (not the least bit) LIVE!

Sometimes digital cinema operators should be slapped very hard with the Trade Descriptions Act, or whatever the US equivalent is. Particularly ones that advertise a ‘LIVE!’ concert (capital letters, exclamation mark and all) of Beyonce, which is actually a recording of her shaking her bo…
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