Daily Cinema Digest – Thursday 28 August 2014

Fox’s The Maze Runner will be the first film released in Barco’s Escape triptych-screen format. The film will be released exclusively in five Cinemark locations, two in California and one each in Florida, Texas and Illinois before it is released…

NCM Surrenders Lobby Ad Selling to Focus on Big Screen

Cinema advertising major National CineMedia has together with Cinema Scene entered a joint-selling agreement with Adspace Networks for a major digital place-based network that will dominate movie theater lobbies in the United States. The move will create economies of scale and free up NCM to focus…

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